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Search Engine Land Awards 2021: Best Retail Search Marketing Initiative – SEM

The pandemic has affected some businesses and sectors more than others. Food delivery brands, for instance, have experienced exponential growth for obvious reasons. But what if you operate in a travel industry that has virtually ceased to exist for much of the last two years?

That’s the challenge Vera Bradley has faced from early 2020 onwards, but our response—a nuanced-yet-fundamental strategy—is driving outrageous performance, including an 82% surge in online orders an 80% improvement in ROAS.

Oh, and we’ve also scooped Best Retail Search Marketing Initiative – SEM at the 2021 Search Engine Land Awards.

How, exactly, did we do it? Learn more about our award-winning approach in the first installment of our marketing masterclass series, and check out the full roster of winners below.