It’s fair to say that the swim instruction business has been pretty much underwater since the onset of the pandemic. Given its highly in-person nature and parents’ hesitancy about personal proximity and high-touch surfaces, it was no surprise when Google Trends showed a -94% decline in swim lesson searches in April 2020.
Yet our response grew total leads by an astonishing 625% for our swim instruction client, Aqua-Tots—and has now been named Best Local Search Marketing Initiative – SEM at the 2021 Search Engine Land Awards.
How did we do it? Get the full scoop in the third and final part of our marketing masterclass series, and check out the full list of winners below.