OMMA Awards 2019 Winner: Search Marketing: SEM Campaign

OMMA Awards

DAC’s award-winning search marketing team has done it again! Our win in the Search Marketing: SEM Campaign category at the upcoming OMMA Awards may not be the first time our paid search expertise has been recognized—but we take every opportunity to celebrate some truly outstanding work by some truly talented people.

In this instance, we drove and retained local traffic and leads (while keeping costs down) for a major multinational automotive brand. Success came from a variety of considered changes, such as targeting CPAs against Google Store Visits for lower funnel campaigns—driving a 27% increase in revenue from paid search—and leveraging Google Store Visits as a proxy on just an 18% increase in spend.

Shifting campaigns from national to regional resulted in a 27% increase in revenue on just an 11% increase in spend, exhibiting the power of focusing on where customers are as well as who they are.