DAC Named 2025 Most Innovative Independent Media Agency by Digiday Media Buying & Planning Awards

We’re excited to share that DAC has been named Most Innovative Independent Media Agency 2025 for our TotalSERP: A 360 Search Approach by Digiday Media Buying & Planning Awards. 

This recognition celebrates the power of TotalSERP—DAC’s proprietary methodology designed to unify paid, organic, and local search strategies into a single, AI-informed system. In an evolving media landscape where AI-driven overviews, rising CPCs, and tighter budgets have reshaped how audiences engage with the search engine results page (SERP), TotalSERP helps brands respond with precision, efficiency, and impact.

According to Digiday, this year’s nominees “prioritized technology-driven storytelling, strategic brand partnerships, and immersive and interactive experiences”—and DAC is proud to be recognized among the industry’s most forward-thinking leaders.

As an independent agency with a 50+ year legacy of innovation, we remain committed to developing strategies that not only drive results but also set new standards in modern media planning.

View all the winners here.

We look forward to the awards ceremony and thank Digiday for recognizing the transformative potential of TotalSERP.