We’re excited to share that DAC, in partnership with Brooks Running, has been named a finalist at the 2024 Digiday Awards in the “Best Search Campaign” category for our innovative “Running Down Brand CPCs” campaign!
Brooks Running, known for its high-performance running shoes, apparel, and accessories, primarily focuses on direct-to-consumer sales through BrooksRunning.com, as well as through key retail partners like Dick’s Sporting Goods and Fleet Feet. Despite having just one brick-and-mortar location, Brooks has built a strong digital presence with DAC leading both their paid search and shopping campaigns across brand and non-brand keywords.
In 2023, DAC surpassed aggressive revenue targets, delivering Brooks’ largest revenue year in their history. This achievement, powered by strategic paid search and shopping campaign management, has now been recognized by the Digiday Awards.
According to Digiday, “This year, interactive and immersive experiences that engage storytelling have become essential for brands to connect directly with audiences. Finalists for the 2024 Digiday Awards have also leaned on cross-platform collaboration, data-driven personalization, and culturally relevant elements to ensure brand messaging is both meaningful and impactful. Altogether, the work the judges nominated in 2024 demonstrated how brands create experiences that allow consumers to engage directly with their content, leading to deeper connections.”
We are incredibly proud of our team’s innovative approach and strategic execution, which helped Brooks Running achieve unprecedented results. We’re grateful for this recognition from Digiday and look forward to continuing to push the boundaries of search marketing for our clients.