[Toronto, Canada, Jan.12.2024] – DAC, a leading international media agency, is pleased to announce the appointment of Vito Rezza as the company’s new Chief Financial Officer (CFO). An operationally oriented CFO, Rezza brings 30 years of experience in accelerating growth and financial transformation for both private and public companies.
He joins DAC from Jam3, where as CFO he helped triple the size of the business. Prior, he held a dual role of COO/CFO of IPG Mediabrands Canada where he was instrumental in the company’s expansion, growing the business by an average annual rate of approximately 25% between 2010 and 2018.
“We’re thrilled to welcome Vito to our executive team at this exciting inflection point for DAC,” said Norm Hagarty, CEO at DAC. “Vito brings invaluable experience rapidly scaling global organizations and building high-performance finance teams.”
Rezza’s vision for his new role at DAC focuses on sustainable growth and effective utilization of emerging technologies. “The Finance team at DAC is large and diverse and we need to be prepared for continued growth. We also need to look to how we can become more adept at our work with all the new technologies and tools available to us, including AI,” he explained.
Rezza will be tackling a host of exciting challenges, starting with the implementation of a new ERP system to move away from legacy systems and improve both internal and external reporting. “This will help the business leaders of DAC have better and more timely data points to aid in decision making as we continue accelerating our business,” he explained.
Rezza was drawn to DAC by the entrepreneurial spirit inherent in private companies. “It’s easier to make investments, move a little faster, and make some mistakes to help get you further along than your competitors. Mistakes do not get punished the same way when you are a private company versus being part of a public company,” he noted.
DAC is a leading international media agency that helps brands connect with customers and prospects at every stage of the buying process, from discovery to hyperlocal store data optimization. Recognized by Forrester as one of the world’s leading growth driving marketing agencies, DAC is proud to help companies build, maintain and optimize their online presence, thanks to its in-house expertise in content strategy, UX, paid media, SEO and analytics. Founded in 1972, DAC now has 12 offices in Canada, United States, and Europe.
To find out more about DAC and how the company can help boost your performance, visit www.dacgroup.com.