DAC Celebrates Dual Nomination at the Global Agency Awards for Best PPC Campaign

DAC is thrilled to announce our shortlisting in the Best PPC Campaign category at the prestigious Global Agency Awards 2024. With two strong entries in the running for our collaborations with The Fresh Market and Brooks Running, we’re excited to see which of our innovative campaigns will bring home the award.

Our collaboration with Brooks Running was designed to optimize search advertising efficiencies while fostering significant growth. By tailoring our approach to manual bidding strategies and focusing on high-value brand terms, we’ve enhanced visibility and engagement, setting new benchmarks for performance in the process.

In partnership with The Fresh Market, our “Anti-Inflation Recipe” campaign tackled the challenges of a shifting economic landscape and changing consumer behaviors after the pandemic. Through strategic local PPC efforts, we aimed to drive meaningful in-store traffic, creatively connecting consumers with timely offers and localized content.

These nominations highlight DAC’s commitment to excellence and innovation in digital marketing. Both campaigns showcase our strategic creativity and deep market understanding, proving why DAC continues to be a leader in performance marketing. We eagerly await the awards ceremony to celebrate the potential wins of our dynamic campaigns.