[Toronto, Canada, Jan.22.2024] – DAC, a leading international media agency, is pleased to announce the appointment of Maura Pierson as the company’s new Vice President of Media Planning. Pierson, a seasoned professional in both digital and traditional advertising, joins DAC with a rich history of creating innovative full-funnel media strategies. At DAC, she will focus on refining the agency’s media planning practice as it continues to expand its expertise in upper funnel and traditional media.
Pierson joins DAC from Wpromote, where she served as Senior Director, Media Strategy for over two years. Before that, she spent 4 years at Performics, during which she held the position of Media Director. Her experience includes building cross-channel activation and measurement strategies for brand and product launches across several verticals, as well as media activation across Paid Search, Paid Social, Programmatic, Radio, Television, and Direct Sponsorship deals. Throughout her career, she has worked across many verticals including entertainment, apparel, luxury, telecommunications, education, and agriculture.
“Maura’s deep expertise in full-funnel media strategies and her innovative approach to media planning make her an invaluable addition to our team,” said Norm Hagarty, CEO at DAC. “Her appointment underscores our commitment to providing our clients with comprehensive media solutions that drive measurable results.”
Pierson’s approach to media planning is centered around the audience and their motivations, prioritizing the target audience and matching that with media activations that drive measurable results. When asked about her motivations for joining DAC, Pierson said, “I’m very excited to join the team of talented marketers at DAC and help bring more full-funnel plans to clients.”
DAC is a leading international media agency that helps brands connect with customers and prospects at every stage of the buying process, from discovery to hyperlocal store data optimization. Recognized by Forrester as one of the world’s leading growth driving marketing agencies, DAC is proud to help companies build, maintain and optimize their online presence, thanks to its in-house expertise in content strategy, UX, paid media, SEO and analytics. Founded in 1972, DAC now has 12 offices in Canada, United States, and Europe.
To find out more about DAC and how the company can help boost your performance, visit www.dacgroup.com.