In 2022, Brooks Running challenged DAC to achieve ambitious goals in both revenue and customer acquisition. In response, we laced up our runners and built a paid search campaign that drove record-breaking numbers for the brand.
Our approach was both a sprint and a marathon. Results within the first 30 days led to multiple reforecasts to account for paid search’s supercharged contribution to revenue, while the deeper transformation—shifting towards branded search and making data-driven media budget decisions—was accomplished over the course of 10 action-packed months.
With a new personal best in annual revenue and the most new customer purchases in Brooks’ entire history, it is perhaps not surprising that we’ve been shortlisted for Best US PPC Campaign at the 2023 Global Search Awards.