1. Introduction

At DAC Group Holdings Limited and its affiliates (“DAC”), we believe digital innovation must align with corporate responsibility.

As a full-funnel digital media agency in major urban centers across Canada and the US, we are committed to ethical, sustainable,

and inclusive business practices that benefit our people, clients, communities, and the environment.

2. Environmental Responsibility

We recognize our obligation to reduce our environmental footprint, particularly within high-rise office environments with significant energy demands.

2.1 Energy Efficiency and Resource Use

• Partner with building management to ensure high-efficiency HVAC, LED lighting, and automated systems are used.
• Optimize digital infrastructure for cloud efficiency and reduce server-related carbon emissions.

2.2 Waste Reduction

• Promote digital-first workflows to reduce paper consumption.
• Establish centralized waste and recycling programs.
• Encourage use of reusable utensils, mugs, and bottles within the office.

2.3 Sustainable Commuting

Promote remote and hybrid work policies to reduce commuter emissions.

3. Social Responsibility

As a people-centric business, we prioritize our responsibilities to employees, communities, and society at large.

3.1 Employee Wellbeing

• Provide competitive healthcare benefits and mental wellness support.
• Promote a work-life balance through a hybrid work model, wellness days and paid time off.
• Create safe, ergonomic, and collaborative workspace.

3.2 Community Engagement

Allocate an annual charitable donations budget to each office, empowering teams to support local initiatives and organizations in alignment with company values.

4. Ethical Governance

We commit to maintaining transparency, fairness, and accountability in our operations and client relationships.

4.1 Business Ethics

• Adhere to all laws and industry regulations in Canada and the US, including data privacy and labor laws.
• Avoid conflicts of interest and maintain transparency in client and vendor dealings.
• Prohibit bribery, discrimination, and harassment of all forms.

4.2 Data Responsibility

• Practice robust data security, compliant with GDPR, PIPEDA, and other relevant frameworks.
• Regularly train staff on ethical digital marketing practices, including responsible AI usage and consumer consent.

5. Accountability & Continuous Improvement

DAC is committed to measuring our progress and evolving initiatives over time.

5.1 Reporting

Solicit anonymous employee feedback to inform CSR strategy.

5.2 Partnerships

• Collaborate with certified sustainable vendors and technology providers. 
• Join and support industry alliances focused on ethical and sustainable marketing. 

6. Policy Review

This policy is reviewed annually by the Executive Leadership Team in collaboration with People and Culture. Updates will be shared transparently with all stakeholders.