Mario Lyn started at DAC on May 25, 2016 as a Manager of Web Analytics. He is an expert in Conversion Rate Optimization (CRO), which combines creative design and data-driven analysis to increase conversions, ROI, and improve user experiences for better business outcomes. With a background as a web designer, front-end developer, digital marketer, and web analyst, Mario brings a diverse skillset and holistic perspective to CRO. This multifaceted experience equips him to understand CRO from both the creative and analytical perspectives. Mario is passionate about CRO because he believes understanding user psychology and behavior is key to creating better digital experiences. He enjoys the challenge of balancing art and science to positively impact key business metrics through testing and optimization.