DACInsightsWebinars
WEBINAR

Own The Total SERP: How To Regain Lost Visibility Across Paid, Organic & Local SEO

Trying to regain lost visibility in AI-powered SERPs? Or boost visibility and bring in more revenue-boosting traffic? Join us to explore the Total SERP strategy.    

Access the webinar

Bhavin Prashad

Associate Vice President, Digital Media

watch on-demand hero image

Bhavin Prashad

Associate Vice President, Digital Media

Dan Lauer

SEO Strategist

Webinar details

As AI Overviews and AI answer engines continue to replace traditional search engine results pages (SERPs), it is important to ensure your strategy is foolproof. Bhavin Prashad, Associate Vice President of Digital Media, and Dan Lauer, SEO Strategist, will show you exactly how to leverage a TotalSERP strategy to regain lost traffic.

Join us to explore the Total SERP strategy:

  • Get full-funnel search visibility.
  • Align AI-powered content with real-time demand.
  • Maximize business results from search.

Rebuild What Google’s Algorithm + AI Took Away

Search visibility isn’t just about paid or organic, it’s about owning the entire SERP, now powered by Gen AI.

You’ll Learn:

  • How to obtain total SERP visibility with a unified Paid + Organic + Local strategy.
  • Ways to utilize Gen AI to enhance content performance and capture intent.
  • What it looks like to drive measurable results with integrated search.

Discover how a unified approach, which DAC calls TotalSERP, aligns paid, organic, local, and AI-driven experiences to capture customers at every stage of their intent.

FILL OUT THE FORM TO WATCH THE WEBINAR

Get to know the experts

Bhavin Prashad

Bhavin Prashad

Bhavin Prashad is a Senior Director of Digital Media at DAC, where he has excelled for 12 years, steadily making his way up through the ranks. He oversees a dedicated team of 15 specialists, focusing on full-funnel media planning and buying. 

Dan Lauer

Dan Lauer

Associate Director SEO

Dan is an experienced associate SEO Director who joined DAC in April 2022. Motivated by the dynamic and ever-evolving nature of SEO challenges, which drives him to learn and adapt continually, Dan enjoys the data-driven aspect of SEO and appreciates how it allows him to guide specific decisions. He likes working collaboratively with multiple teams, including developers, content creators, and paid media experts to achieve a common goal. Dan holds a Bachelor of Science in Meteorology from Northern Illinois University, where he originally had the intention of becoming a weatherman, until he developed a strong passion for data and science. He started his career in website management and SEO back in 2008 and has worked in various organizations since then that allowed him to spread his wings as an expert in SEO.

Access the webinar