DACInsightsWebinars
WEBINAR

AI is Rewriting Local Search: How Multi-Location Brands Can Win Now

How visible are your brick-and-mortar locations on local SERPs? Why do some brands only dominate Maps Packs while others surface in AI Overviews?  What does “winning” in local search actually mean in 2025?  Get the data behind how enterprise brands are protecting visibility and driving growth in Q3.

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Director of Local Optimization

Kyle Harris

Director, Local Optimization

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Director of Local Optimization

Kyle Harris

Director, Local Optimization

VP of Client Strategy

Robert Cooney

VP of Client Strategy

Webinar details

Study Results: Local Search Is Shifting Fast. Get Your Action Items.

DAC’s Robert Cooney, VP of Client Strategy, and Kyle Harris, Director of Local Optimization, have conducted a custom study into the evolving SERP.

This session will reveal how enterprise-to-local strategies can help you maintain strong visibility across hundreds of locations. Learn how you can:

  • Optimize AI Overviews vs. Maps Packs: Pinpoint which queries trigger each and apply tactics to win visibility in both.
  • Capture Multi-Generational Customers: Align content footprints to match how each age group searches for local brands.
  • Prep For Agentic Search’s Arrival: Anticipate what’s next and put a readiness plan in place now.

AI-powered experiences and the influence of social proof are changing how consumers discover, evaluate, and choose brands.

Access now for the most up-to-date insights on how to protect and grow multi-location visibility in the age of AI search.

 

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Get to know the experts

Kyle Harris

Director of Local Optimization

Kyle Harris

Director Local Optimization

Kyle Harris is a Director of Local Optimization at DAC, where he leads initiatives in local presence management, SEO, and reputation optimization for enterprise brands across the globe. With extensive experience developing and executing data-driven strategies, Kyle specializes in helping multi-location businesses maximize visibility, engagement, and conversions in an increasingly AI-driven search landscape. At DAC, Kyle has played a key role in guiding Fortune 500 clients through complex digital transformations, delivering measurable results in listings management, local search optimization, and performance marketing. He has also spearheaded thought leadership on emerging platforms showcasing DAC’s commitment to innovation and relentless program optimization. A frequent contributor to industry discussions, Kyle is passionate about bridging technology and strategy, helping brands not just adapt but thrive in the evolving world of search and Local SEO.

Robert Cooney

VP of Client Strategy

Robert Cooney

VP of Client Strategy

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