Innovating in Canada’s Dynamic Media Environment

As Canadian audiences increasingly shift from traditional television to streaming platforms, brands must consider new engagement rules when planning, executing, and optimizing connected TV and linear campaigns. This episode explores:​ 

• Adopting a cross-platform approach with smart, localized planning  

• Leveraging advanced advertising solutions while keeping the user at the center. 

As digital media evolves, the balance between personalized marketing and consumer trust has never been more critical. In this conversation, DAC and Pelmorex explore how brands can:

• Responsibly unlock the power of data across the full funnel — from hyperlocal weather insights to scalable media planning

• Harness data-driven personalization while maintaining transparency and respecting consumer privacy

As audiences spread across screens, formats, and platforms, marketers must navigate a complex, ever-evolving media maze. In this strategic conversation, DAC and Rogers explore how brands can:

• Build smarter, more responsive campaigns by aligning creative, context, and platform-specific behavior

• Measure success with metrics that match the intent and placement of each tactic — not just the bottom line

• Embrace test-and-learn agility to continuously refine messaging in a world of constant change

Discover how to stay human in a media landscape shaped by AI, and why adaptability — not uniformity — is the key to resonance at scale.