September 5, 2025
Google appears to be rolling out a subtle but meaningful update to Google Business Profiles (GBPs): the ability to show how many users have confirmed that a business’s listed attributes are accurate. This feature surfaces under the “About” tab of some business listings. If present, it displays confirmation insights such as “Confirmed by 85% of 120 visitors”. This new signal appears next to specific attributes—like wheelchair accessibility, women-owned business status, or outdoor seating—and reflects customer feedback based on actual visits.
What This Means for Local Businesses
Google is increasingly leaning on crowd-sourced signals to validate business data. While business owners can add attributes in the backend of their GBP, this feature introduces transparency for users and potentially a boost for accurate listings.
Why it Matters
- Builds Trust: Public confirmation adds social proof that listed features are accurate.
- Improves User Experience: Customers can better determine if a business meets their specific needs.
- Encourages Accuracy: If discrepancies arise, businesses may be prompted to update outdated or incorrect attributes.
What You Can Do
- Audit Your Attributes: Ensure all business attributes are optimized, accurate and relevant.
- Encourage Visits and Engagement: The more people interact with your listing, the more likely these confirmations will appear.
- Monitor User Feedback: If customers suggest edits or updates, respond quickly to maintain trust and listing integrity.
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