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US Agency Awards 2021 Shortlist: Best PPC Campaign

How do you respond to worldwide travel restriction if bags, suitcases, and other travel accessories form the core of your retail business? You partner with your digital agency to rethink, retool, head in a new direction—and supercharge the entire endeavor with a sophisticated, Google-oriented media campaign.

Although the pandemic derailed our client’s plans for 2020, our subsequent response and partnership has redefined just how agile a large retailer can be. As a direct result, we achieved an 80% lift in ROAS, a 100% improvement in non-brand revenue gains, and earned a place on the shortlist for Best PPC Campaign at the 2021 US Agency Awards.

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