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Google adds new ways to search for hotel rooms, flight price guarantees & discover tools

28 April 2023 /
Travel / Google Business Profile 

Google announced three new features for Google travel including a new story format for hotel bookings, price guarantees for some flights and discover tools for locations.

Hotel rooms can be viewed like Stories now

Google introduced a swipeable story format when looking at hotel properties or other places to stay. Users can tap through photos of the hotel and get a sense of what to expect on-site as well as save the hotel, pull up more details about the area, or view a summary of what people find notable about the property. This new tool automatically generates it content using the same information that hotels already include within their Google Business Profiles. This means that hotels should ensure their listings are fully optimized to take advantage of the new Google feature.

Flight price guarantees

While Google compared prices between flights already, they now offer a “Price Flight Guarantee”. Google states “We’re going a step further with a new pilot program for price guarantees in the U.S. If you see a flight with the price guarantee badge, it means we’re confident that the price you see today won’t get any lower before takeoff.”

To back up this claim, Google added “We’ll monitor the price every day until departure, and if it does go down, we’ll send you back the difference via Google Pay.”

New Discover Options

Now when you search for an attraction or tour company in Google Search or Google Maps, you will find prices directly on these listing, plus a link to book your ticket. For attractions, like the Tower of London, you will also find suggestions for related experiences, like a city-wide tour that includes multiple stops.

Want to be fully prepared for the next round of changes in local search? Start by partnering with the experts on our Local Presence Management team to get ahead of the curve. Let’s talk!