Audience and market insights

Unlock valuable insights into new and existing audiences to build data-driven digital strategies that drive powerful performance from the brand down to the local level.

LET’S TALK STRATEGIC INSIGHTS

Audience and market insights

Unlock valuable insights into new and existing audiences to build data-driven digital strategies that drive powerful performance from the brand down to the local level.

LET’S TALK STRATEGIC INSIGHTS

Turn insights into impact with an award-winning agency

Marketing leadership

Independent agency with 50+ years of generating powerful business outcomes.

Best Team in Performance Marketing

for our unwavering dedication and collaborative spirit.

Marketing Agency of the Year

for our commitment to industry excellence and exceptional client results.

Data is a roadmap, not a roadblock

From brand strategy to digital media optimisation, your audience and market should fuel your business decisions—but only if you know where to look and which questions to ask. With DAC, you can navigate growing fragmentation and data complexity to identify and engage your highest-value customers, revealing pivotal truths and emerging trends that power transformational outcomes.

LET’S TALK CONTENT STRATEGY

We dive deep into audience demographics, behaviors, preferences, and pain points to craft detailed personas, enabling targeted marketing strategies that resonate and convert.

Gain critical insights by analysing how audiences interact with your brand across various touchpoints. These insights inform tailored communication strategies that not only deepen audience engagement but also enhance overall brand equity.

We analyse local demographics and consumer behaviors within designated market areas to craft highly focused strategies. This targeted approach enhances local engagement and ensures your campaigns align precisely with regional audience needs.

Understand the competitive landscape to anticipate market movements and position your offerings more attractively. We identify gaps and pinpoint opportunities to enhance market share and solidify your competitive edge.

Supercharge your market strategy with our Brand-to-Local approach. Powered by proprietary technology, we uncover critical insights from the brand level down to local moments, enabling strategies that seamlessly scale to deliver highly localised, differentiated experiences at every touchpoint.

Break down marketing silos

Our integrated, AI-powered marketing platform synchronises workflows, synthesises data, and orchestrates insights across departments—empowering connected teams to collaborate on forward-looking strategies. No more silos.

EXPLORE IRIS

Propriety tech built for powerful outcomes

Orchestrate cohesive search strategies to dominate across paid, organic, and local.

Effortlessly manage, monitor, and optimise local listing data across all sites.

Supercharge AI productivity by streamlining interactions and maximising efficiency.

Streamline analytics and reporting, enhancing decision-making across marketing channels.

Explore Our Tech

Seamlessly integrated for impact

Strategic insights can be a valuable point solution. They can also be integrated across disciplines to amplify their impact and help you achieve bigger outcomes faster.

COMPLEMENTARY OFFERINGS

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Strategic insights in action

A Two-Way Street Not Explored: Knowing your audience so that they can fully know you

Cut through the noise of today’s advertising overload by truly understanding your audience. Discover how deep insights into consumer behaviors and preferences enable brands to craft targeted content that resonates, building stronger, lasting connections.

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