With smart devices and virtual assistants quickly becoming a household norm, voice search is shifting how consumers search and interact with your brand. The question is, are you keeping up?
Optimising for voice search means taking a hyperlocal approach, so you can provide your customers with what they need, exactly when and where they need it. With visible, accurate data and highly relevant, conversational content that caters to long-tail, natural-language queries, you can get ahead of the curve and help support every micro-moment of the customer journey.
As the rise of voice search changes the digital landscape, we can help you successfully prepare. From keeping your local listing data accurate and up to date on all relevant platforms to engaging audiences and creating tailored, conversational content, optimising your local footprint is key to enriching the customer experience across every digital touchpoint.
What is the state of voice search today—and where is it headed? Nasser Sahlool, VP of Client Strategy, shares four key principles for voice search success.READ THE ARTICLE