We’re not saying consumers are superheroes, but they do wield incredible power in the digital era. Their buying behavior can make or break a business—especially in banking and financial services, which have long relied on brick-and-mortar locations to reach and serve their customers.
WHITE PAPER
The Apple Effect
What you’ll learn
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Learning #1
There is a strong correlation between the rise of mobile banking and overall customer satisfaction scores
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Learning #2
40% of US digital shoppers purchase financial services online
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Learning #3
Millennials are far more likely to choose local banks and credit unions
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