WHITE PAPER

The 2025 Q4 Strategy Playbook: Winning in a Shifting Holiday Market

August 29, 2025

hero image

The holiday spotlight in Europe is heating up. Retail calendars are longer, channels are more fragmented, and competition is fiercer than ever. 

Q4 2025 isn’t just about promotions, it’s about precision, timing, and personalisation. From London to Warsaw, winning brands will use data, agility, and smart media to convert across the journey. Holiday sales may top €800 billion, but the real prize is visibility, who captures the shopper in the feed, in search, and on retail media. With e-commerce and streaming surging, demand will be won with full-funnel, tech-driven strategy. 

Inside the Playbook:

  • Retail Media Rules the Shelf

    Target real shoppers at scale using first-party data from Europe’s top retailers.

  • Cross-Border = Growth Multiplier

    Local nuance meets scale, adapt by market to unlock regional demand.

  • CTV Takes the Stage

    Streamers and sports fans mean high-impact, full-funnel holiday moments.

  • Social = Scroll to Sale

    Gen Z shops where they scroll: TikTok, Instagram, and YouTube.

  • Mobile Powers Conversion

    Apps drive more views, more purchases, and fewer basket abandonments.

  • 2025 Q4 Strategy Playbook DAC

    AI + Data = Holiday Advantage

    Predict, personalise, and optimise across a longer shopping season.

DOWNLOAD WHITEPAPER

Stay forward

Subscribe to our monthly newsletter