The holiday spotlight in Europe is heating up. Retail calendars are longer, channels are more fragmented, and competition is fiercer than ever.
Q4 2025 isn’t just about promotions, it’s about precision, timing, and personalisation. From London to Warsaw, winning brands will use data, agility, and smart media to convert across the journey. Holiday sales may top €800 billion, but the real prize is visibility, who captures the shopper in the feed, in search, and on retail media. With e-commerce and streaming surging, demand will be won with full-funnel, tech-driven strategy.
