Google is experimenting with placing AI-generated summaries, known as AI Overviews, on the right-hand side of the search results page. This layout change is currently undergoing tests and has been noticed by some users.

Impact

If broadly implemented, this shift could alter how users interact with search results, potentially affecting visibility for local businesses and the traditional local pack. The new placement might influence click-through rates and the way information is consumed on the search page.

What You Can Do

• Monitor Your Listings: Keep track of your business’s appearance in search results to understand how these changes might impact visibility.
• Optimise Content: Ensure your website and business profiles are thoroughly optimised to maintain prominence in search results.
• Stay Informed: Keep abreast of updates from Google and SEO communities to adapt strategies promptly.

As Google continues refining its search interface, staying adaptable and informed will help maintain your business’s online presence.