Google appears to be rolling out a subtle but meaningful update to Google Business Profiles (GBPs): the ability to show how many users have confirmed that a business’s listed attributes are accurate.

This feature appears under the About tab of some business listings. If present, it displays confirmation insights such as “Confirmed by 85% of 120 visitors.”

This new signal shows next to specific attributes—such as wheelchair accessibility, women-owned business status, or outdoor seating—and reflects customer feedback based on actual visits.

What This Means for Local Businesses
Google is increasingly relying on crowd-sourced signals to validate business data. While business owners can add attributes in the back end of their GBP, this feature introduces transparency for users and potentially a boost for accurate listings.

Why it Matters

• Builds Trust: Public confirmation adds social proof that listed features are accurate.

• Improves User Experience: Customers can more easily determine if a business meets their specific needs.

• Encourages Accuracy: If discrepancies arise, businesses may be prompted to update outdated or incorrect attributes.

What You Can Do

• Audit Your Attributes: Ensure all business attributes are optimised, accurate and relevant.

• Encourage Visits and Engagement: The more people interact with your listing, the more likely these confirmations will appear.

• Monitor User Feedback: If customers suggest edits or updates, respond quickly to maintain trust and listing integrity.