Google Business Profiles now enable direct customer messaging through WhatsApp or SMS. Users can contact a business instantly from a listing, increasing convenience and reducing friction in customer interactions. 

This update aligns with the growing preference for mobile first, real time communication and can significantly strengthen engagement across high intent users. 

Why It Matters 

Direct messaging adds a new entry point for customer engagement. Quick, consistent responses can reduce drop off and improve conversion outcomes. 

What You Can Do 

• Work with your DAC account lead to activate chat features 
• Train teams to respond quickly and remain on brand 
• Use automated welcome messages or approved quick replies 

To integrate messaging as part of your local search strategy, talk to us.