Recent years have shown an upward trend in retail e-commerce sales, from less than 1% in 2000 to more than 7% in the most recently published US Census Bureau data. With more consumers shopping – and researching purchases – online each year for their next purchase, what do retail marketers need to know?

While point of sale (POS) continues to increase by 1-7% annually, e-commerce is growing much faster (14-35% over the same period).

U.S. Census Bureau E-Commerce Statistics 2005-2015

E-commerce trends indicate more consumers are looking online not only for purchases but also for product research. Digital marketing

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has grown out of the necessity to attract consumers during all stages of the purchasing cycle through building brand awareness and displaying a company’s website and products to potential customers at the right time and the right place. Brick-and-mortar stores can find success in employing these digital marketing strategies to take advantage of online activity and boost the in-store shopping experience for existing and new customers.

To learn more about the trends and technology reshaping the retail industry, download our free whitepaper: 
How to remain relevant in retail in 2017.

Cynthia McLauchlan is DAC’s Data Scientist and is based out of Toronto. To learn more about e-commerce trends in the market, please do not hesitate to get in touch with DAC.