Usability, Accessibility & Analytics for Travel Websites

Thursday, September 01, 2011
Grant Whiteside

Usability, Accessibility & Analytics for Travel Websites
Wednesday September 14th 2011
With audience numbers plateauing at best, and the generally gloomy economic outlook, improving conversion rates is more important than ever for maintaining and increasing online sales.
To help you achieve this, Ambergreen have pulled together leading experts to explain the trends, theory and practice of User Experience and Analytics: the pillars of conversion optimisation in the travel industry.
We expect that with the information we provide, you will be able to ensure that your next peak season delivers the best conversions yet. We would be delighted if you could join us for an enlightening and practical day.

Workshop Programme

9:30 – 10:00
Arrive, coffee, registration

10:00 – 10:15
Welcome and overview, with Tino Nombro, Managing Director, Ambergreen

10:15 – 11:00
“What is changing in the travel industry, and why you should care”
Suniel Curtis, Lead Digital Analyst, Experian.

11:00 – 11:15
Coffee top up

11:15 – 12:30
Your choice of:
Work stream 1
“Five top tips for improving the User Experience on travel and hospitality websites”
Chris Rourke, Managing Director, User Vision

Work stream 2
“The clues in the data: using analytics to understand market demand andinform user experience improvements”
Andrew Hood, Managing Director, Lynchpin

12:30 – 13:30

13:30 – 14:45
Your choice of:
Work stream 3
“Usability testing – how, why and where you can profit from watching your customers”
Chris Rourke, Managing Director, User Vision

Work stream 4
“Beyond the last click: optimising return on investment in a multichannel world”
Andrew Hood, Managing Director, Lynchpin

14:45 – 15:00

15:00 – 15:45
Panel discussion
“Getting the mix right: usability and analytics in the context of the wideronline marketing picture, with particularattention to search and socialmedia”

15:45 – 16:00
Closing remarks

Light refreshments & networking

Speaker Bios
Suniel Curtis, Lead Digital Analyst, Experian.
Suniel leads the newly formed Experian Digital Analytics team. They use client data combined with Experian proprietary data sources (e.g. internet usage, social media and demographic) to generate valuable insights to increase ROI on marketing activities. Suniel has a background in the travel sector having worked for TUI and Hilton Hotels.  He loves doing travel sector analysis… almost as much as holidays.

Chris Rourke, Managing Director, User Vision
Chris is the founder and managing Director of User Vision, one of the UK’s leading user experience agencies. He has over 20 years commercial experience in user experience working with clients such as Emirates Airline, Jumeirah Group, Holiday Extras and many other clients in the UK and abroad.  Chris is a Board Member of ScotlandIS, the trade body for the software, IT and creative technology industries for Scotland. He is also on the Steering Committee for the world’s first Master’s degree in Design Ethnography at the University of Dundee which is helping train the ethnographers of the future. In his spare time Chris enjoys travel and sport, particularly ultimate Frisbee.

Andrew Hood, Managing Director, Lynchpin.
Andrew Hood is founder and managing director of Lynchpin. As well as heading up the business, he maintains an active role in providing consultancy and training to key clients.  Andrew’s marketing career began in 1999 at, where he developed the systems that led to All-Hotels becoming one of the biggest e-commerce sites in Scotland, selling for £1.425m in 2002 to Online Travel Corporation, now owned by In 2002 he developed one of the first online return on investment tracking systems, for the emerging online marketing sector. In 2005 he launched Lynchpin as an  independent web analytics business.  Andrew delivers in-company and public training for Econsultancy, and guest lectures at Oxford University, Hult International Business School, ESCP and Manchester Metropolitan University.

Registration & Venue Information

This workshop is free for selected guests, but registration is required since seats are limited. The registration deadline is 7th September 2011. For registration or more information about the workshop, please contact Douglas Holmes at or by phone 0131 225 0736.  Venue  The Royal Scots Club, 29 – 31 Abercromby Place, Edinburgh, EH3 6QE