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Search quality has undoubtedly been Google’s watchword over the past 18 months, as unprecedentedly prickly algorithm updates have sent shock-waves through the Search Engine Optimisation...
With the constant chopping and changing of the Google algorithms that drive rankings on the search engine’s results pages, it is a constant task for SEOs to stay on top and learn what’s new....
In a word, leads. Internet Yellow Pages (IYP) is an interesting medium. When implemented correctly (localised content whenever possible, tracked properly with call tracking as well as analytics),...
Google’s CEO, Larry Page was talking this week at the latest Zeigeist Americas event. When questioned about social signals and how they should affect search visibility, he said, “It’s really...
Print Yellow Pages are a unique medium in that they’re only used when consumers are looking to make a purchase. There’s no other need to open that Yellow Pages directory other than to pick a...
There are a gazillion reasons why it’s good practice to target your AdWords campaigns to the city or state level. Not only is it more affordable to target locally, but searchers (and in particular,...
When the Internet emerged as a new media outlet, one of the elements that no doubt set it apart from traditional media was its reporting capabilities. While popular media like radio, TV, and...
Google’s decision last May to replace the Places channel with the new, socially-integrated Google+ Local has led to a new interface and some new features. Among these, some changes were made to...
One of the biggest pitfalls of adhering to so-called “SEO best practices” is that human beings are creatures of habit. As such, we cling to ideas that have been relevant to us based on...
In previous years, companies with older demographics haven’t always aggressively pursued the online market, believing that their target customers are more likely to be using traditional media...
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