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Reassure and Convert – 5 Steps to Optimize a Landing Page
Thursday, October 11, 2012
Guest Contributor
Last week, I spent 62 minutes online hunting for tickets to see one of my favourite bands. That’s 3,720 seconds of my life (if we’re counting) that I will never get back. And while it was for a...
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SMX East 2012 Day Three Recap: Search Marketing Grows Up
Friday, October 05, 2012
DAC
This is part three of a three-part series covering SMX (Search Marketing Expo) East 2012 at the Javits Center in Manhattan. Read part one here and part two here. Perhaps my favourite line of SMX...
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SMX East 2012 Day Two Recap: The Mobile First Movement
Thursday, October 04, 2012
DAC
This is part two in a three part series covering SMX (Search Marketing Expo) East 2012 at the Javits Center in Manhattan. Read part one here. Today I attended a very worthwhile session on mobile...
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SMX East 2012 Day One Recap: The Changing Face of Search Marketing
Wednesday, October 03, 2012
DAC
This is part one in a three part series covering SMX (Search Marketing Expo) East 2012 at the Javits Center in Manhattan. I went into this year’s SMX East Conference expecting a whole lot of...
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Google’s SEO: The Number-One Search Engine Through Human Eyes
Monday, October 01, 2012
DAC
SEO
Learning SEO, although a never-ending process, is fairly straightforward in the early stages.  For me, as is the case in most disciplines, the techniques and procedures sunk in best when I really...
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Why Apple’s Move Away from Google Maps is a Big Deal
Monday, September 24, 2012
DAC
By now most of us have heard the story of late Apple founder Steve Jobs declaring “thermonuclear war” on Google’s Android operating system. That war, it seems, is in full effect on...
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Google Engage Canada Event Recap
Monday, September 24, 2012
DAC
Google Engage Canada for Agencies celebrated its one-year anniversary on Monday, September 17 with half-day events held simultaneously across Canada in Toronto, Montreal, Calgary and Vancouver. The...
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How Not to Respond to Negative Reviews
Monday, September 10, 2012
DAC
An Ottawa restaurant owner was convicted of criminal libel this week after she harassed a customer who had posted a negative review of her restaurant. Instead of ignoring — or, better yet,...
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The Value of a Multimedia Bundle Program
Wednesday, September 05, 2012
Rebecca Frantz
The current search market is highly fragmented, with BIA/Kelsey reporting that consumers now use an average of 7.9 sources when shopping for local products or services. Shoppers have more choices now...
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The More the Merrier – The Benefits of Multiple Local Numbers in Ads
Friday, August 31, 2012
Amy Rybczynski
A couple of months ago DAC Senior Research Manager Lynn Duffy wrote a blog post about the benefit of having a local number in a print Yellow Pages ad. She discussed the success of some current...
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