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This is part one of a two-part series covering SMX (Search Marketing Expo) Social Media Marketing 2012 at the Aria Resort and Casino in Las Vegas. I couldn’t think of a better city or venue to host...
Five years ago, at Microsoft’s Strategic Advertising Summit, Bill Gates made the following prediction: “Yellow Page usage amongst people in their, say, below 50, will drop to zero, near zero over...
My social media feeds are full of people looking for things. This morning, a friend of mine who is a parent of young toddlers posted a desperate plea on Facebook for a recommendation for a maid...
Entering my third hour of leaf raking and yard clean up the other day, I knew there had to be an easier way. No matter how many leaves I piled up on my tarp and pulled back to my compost pile, it...
Not even Hurricane Sandy could stop the Nielsen Norman Group. While New York battened down the hatches, I was lucky enough to take part in Usability Week 2012: a series of common sense workshops on...
Scottish Enterprise provides good support and advice for Scottish companies trying to grow and reach new markets using E Commerce channels. Wednesday’s event in Edinburgh’s Sheraton Hotel was...
A recent study by CRM Associates entitled Not All Leads are Created the Same: Conversion Rates Drive the Bottom Line reports that Yellow Pages (both print and online) provide higher conversion rates...
The latest UK advetising spend figures from the IAB’s survey conducted by PWC show that mobile marketing is still rising at an incredible rate. With 58% of the UK now owning smartphones, mobile...
Reading through the Digital advertising formats in the latest UK advertising spend figures from the IAB’s survey conducted by PWC, its clear that paid search is still thriving regardless of the...
The latest YouTube search results update now takes the amount time watched into consideration more than it does the amount of views. After experimenting with suggested videos it seems viewers seem to...
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