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An examination of changes in Google and the significance of not ranking first. Can losers come first? Sure they can. If you look at the online marketing world in terms of pure winners and losers, the...
What does monitoring your Google organic search positions mean to you? The obsession of search positioning is a strange phenomenon. Each data centre produces a different set of results, yet so often...
You know, the problem with so many one day internet marketing seminars is a distinct lack of engagement between the audience and the speakers. All the speakers know each other and five percent of the...
There have been some recent changes creeping into Google’s search results over the last few weeks. We should be used to algorithmic shift on Google by now. Since the Florida update in 2003 and...
The commercial measures of social networks Social networks have been around for a while, and Facebook has been the absolute spearhead in this amazing growth over the past two years. The market, once...
One of the biggest criticisms of Facebook has been its inability to generate revenue and turn a profit. This is an ongoing challenge for the company as a whole, but that does not mean that marketers...