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A few years ago, I was interviewing for a search engine marketing/paid media position and the interviewer (who happens to be an SEM guru of sorts) asked me what my favourite Google innovation was....
“Your password must have at least 16 characters, including at least one lowercase and one capital letter, one number, one special character and an underscore. But no dashes. And you have to...
For most of us on this side of the pond, Los Angeles conjures up the image of glamorous movie stars striding confidently along a white sandy beach, the iconic Hollywood Sign visible in the...
“I think I need to see a testing plan. What can we do with the button?” he said. What? When did C-level executives start caring about the details of landing pages, I wondered. “Sure thing,”...
With search capabilities available at the click of a mouse or a tap of a finger on a mobile device, it can be all too easy to dismiss print directories. However, print is simply not dying on...
More often than not brands and SEO agencies have a blogger outreach strategy that leaves much to be desired. The difficulty of the whole process has been greatly underrated, and as bloggers are now...
As we eagerly await the release of iOS 7 I though it appropriate to have a deeper look into the issue SEOs have faced with iOS 6 over the past year, so that we are fully prepared about what, or what...
You’ve heard it a gazillion times: you have mere seconds to convert users who arrive from paid search. You know the drill… build landing pages with no extraneous copy or navigation, and...
It’s a fact. We use the Yellow Pages more often than we’d like to admit. I was recently with a client demonstrating the strength of Yellow Pages in their particular vertical. And before...
I had my second child back in February, and constantly marvel at how my parenting perspective has changed in the years since my first baby was born. New parent jitters have been replaced with a...
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