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Latest Travel Marketing Trends
Monday, December 23, 2013
Grant Whiteside
The IAB released their latest figures on the Travel brands and how they engaged with their audiences. It came as no surprise to hear that only 48% of the top 50 brands had a mobile friendly website,...
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Are Your Digital Marketing Efforts Converting?
Monday, December 16, 2013
Nasser Sahlool
The biggest gap in digital planning happens early in strategy development. With marketing and brand managers racing to integrate” must have” digital into their marketing plans many aren’t...
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Paid Marketing Predictions for 2014
Wednesday, December 11, 2013
Grant Whiteside
I love these end of year posts when we get to talk about all the things we wanted brands to do this year that will be eventually rolled at some point next year, as long as they don’t sidetracked by...
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Using the Dimensions Tab on a Limited Budget in Adwords
Tuesday, December 10, 2013
graemeorr
No matter what budget your PPC account has, it is important to make sure you are running your paid search campaigns as efficiently as possible. However, when dealing with smaller accounts, it can be...
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Winning Consumers Hearts (and Wallets)
Friday, November 29, 2013
DAC
As retailers throughout North America meticulously manicure showrooms and display windows, more and more consumers are cosying up by the fire to complete their gift-giving shopping online sans...
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Google Presses Forward: The Changing Landscape of Youtube Comments
Thursday, November 21, 2013
apapakostas
After releasing the statement in September’s blog post, YouTube has recently integrated its comments with Google+ so that any comment posted on a YouTube video will automatically come from and be...
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Search Never Sleeps Infographic – 24 hours in the life of a PPC Manager
Friday, November 15, 2013
DAC
It is a fact of life that people from all over the world are online and searching around the clock. PPC advertising is an agile and fast paced way of creating revenue and increasing brand impressions...
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Being Human: Lessons from Social Media Strategies Summit
Tuesday, November 12, 2013
DAC
It was somewhere between the Dungeons & Dragons analogies, the Mike Myers Shrek impressions, and the musical question period that I realised it: This was no typical social media conference....
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How Brands are Using Vine’s Short Videos for Big Wins
Friday, November 08, 2013
igortermenon
Although Vine has been around since January this year, the Twitter owned platform is still a relatively new marketing tool for most brands and businesses. The iOS and Android app allows users to...
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Facebook Graph Search Updates to Change the Face of Social Media Marketing
Thursday, October 31, 2013
DAC
Background Facebook Graph Search is one of the social network’s efforts to keep themselves relevant in a progressively sophisticated online world.   People searching online increasingly expect to...
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