Blog

Can Directory Publishers Continue to Dominate Local Markets?
Tuesday, April 17, 2012
DAC
Recently, directory publisher AT&T reached a deal to sell a majority stake of their Yellow Pages division to Cerberus Capital Management, a deal that values the business at about $1.42 billion in...
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CMA Seminar Recap: Lead Generation Minus the Guesswork
Monday, April 16, 2012
DAC
DAC held a one-day Canadian Marketing Association (CMA) seminar titled “Lead Generation Minus the Guesswork” last week at The Advocates‘ Society in downtown Toronto. Presenters from DAC...
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Going Mobile: Smartphone Trends Affecting Your Business
Wednesday, April 11, 2012
Rebecca Frantz
If your business is looking to maximize leads, then it is time to start thinking about how consumers are searching for your business. You should ask yourself “Can our customers easily access...
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In a Black and White World, Let’s Talk Yellow!
Tuesday, April 03, 2012
Lynn Duffy
Many of you may have seen Chris Silver Smith’ s article this past week ruminating on his prediction from 2007 that the Yellow Pages were ‘toast’. He took some flack back then for his statement...
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Google: Less Datalicious, More Nutritious?
Thursday, March 29, 2012
DAC
SEO
It’s been just over five months since Google announced that it would withhold referrer data for signed-in users who click on organic search results. The result of that decision is that...
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How to Increase the Effectiveness of Your Local Directory Ads
Wednesday, March 28, 2012
Amy Rybczynski
Do you get 80% of your leads from your top four markets? Is your franchise aligned to service only certain zip codes? Do you know what directories (if any) your customers are using? Successful local...
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Is Google the 500 Pound Gorilla in Social?
Thursday, March 22, 2012
DAC
Measuring the return on investment (ROI) of social media advertising activities has always presented an issue for marketers. How do you prove to your client or company that all those hours spent...
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SEO is Dead. Long Live Content.
Wednesday, March 21, 2012
DAC
SEO
Matt Cutts, Google’s sheriff of all things Search Engine Optimisation, caused quite a stir among search folks when he let slip at SXSW that Google is essentially rolling out an official...
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3 Ways to Optimize Google+ Features to Increase Your Search Results
Thursday, March 15, 2012
DAC
SEO
There are lots of questions to ask yourself when planning your social media strategy for the year, but spending time focusing on how your social media efforts will affect your search results should...
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Wading through the Shallows: Is the Internet Really Rewiring our Brains?
Wednesday, March 14, 2012
DAC
I distinctly remember reading Nicholas Carr’s cover story in The Atlantic a few years ago that asked the question, “Is Google Making us Stupid?“. At the time, I was pretty...
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