Blog

Superstorm Sandy Drove Yellow Pages Usage
Wednesday, January 09, 2013
Amy Rybczynski
Back in August I blogged about how our testing program for a waterproofing client gave us a clear view of the effectiveness of print Yellow Pages after Hurricane Irene and Tropical Storm Lee hit the...
Read more
Matt Cutts: Don’t Count on Google to Know What You Mean
Wednesday, January 02, 2013
DAC
SEO
Google has a reputation for having a pretty good idea of what people are really looking for when they conduct a search. This reputation is richly deserved (those of us who suffered through the...
Read more
Utility, Mobility, Fluidity: 2013 Digital Forecast
Friday, December 21, 2012
Guest Contributor
We’re all doing it: working on our laptop or desktop, but navigating, shopping and socializing on our phones or tablets. The mobile web is the same Internet we’ve come to know and love, but...
Read more
SMX Social Media Marketing Part Two: Going beyond 140 characters
Wednesday, December 19, 2012
DAC
This is part two of a two part series covering SMX (Search Marketing Expo) Social Media Marketing 2012 at the Aria Resort and Casino in Las Vegas. With 340 million thoughts shared daily, 140 million...
Read more
SMX Social Media Marketing 2012 Part One: Putting a Face behind Facebook.
Monday, December 17, 2012
DAC
This is part one of a two-part series covering SMX (Search Marketing Expo) Social Media Marketing 2012 at the Aria Resort and Casino in Las Vegas. I couldn’t think of a better city or venue to host...
Read more
Myth Busters – Dispelling Misconceptions about Yellow Pages
Tuesday, December 11, 2012
Amy Rybczynski
Five years ago, at Microsoft’s Strategic Advertising Summit, Bill Gates made the following prediction: “Yellow Page usage amongst people in their, say, below 50, will drop to zero, near zero over...
Read more
Social Media for Lead Generation Finally Getting Its Due
Tuesday, November 13, 2012
DAC
My social media feeds are full of people looking for things. This morning, a friend of mine who is a parent of young toddlers posted a desperate plea on Facebook for a recommendation for a maid...
Read more
Responsive Web Design’s Crucial Role in Marketing
Thursday, November 08, 2012
bsullivan
Entering my third hour of leaf raking and yard clean up the other day, I knew there had to be an easier way. No matter how many leaves I piled up on my tarp and pulled back to my compost pile, it...
Read more
Mobile Usability Meets Cognitive Psychology at Usability Week 2012
Wednesday, November 07, 2012
Guest Contributor
Not even Hurricane Sandy could stop the Nielsen Norman Group. While New York battened down the hatches, I was lucky enough to take part in Usability Week 2012: a series of common sense workshops on...
Read more
Effective e-Commerce: Reaching new markets online
Thursday, November 01, 2012
Grant Whiteside
Scottish Enterprise provides good support and advice for Scottish companies trying to grow and reach new markets using E Commerce channels. Wednesday’s event in Edinburgh’s Sheraton Hotel was...
Read more