Blog

Dx3 Canada Spotlight Part 1: The Great Debates
Monday, March 11, 2013
DAC
Note: This is the first of two posts about Dx3 Canada 2013, which took place on March 6th and 7th in Toronto. This year’s Dx3 Canada conference featured a lot of great questions. It was a...
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63% of tablets sold in the UK are being acquired by businesses
Thursday, March 07, 2013
Grant Whiteside
Here is something to think about when you are optimising your next Business to Business paid search campaign. In a recent survey from Context, over 63% of tablets sold in the UK are being acquired by...
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How to Avoid Dead Social Media Syndrome
Wednesday, February 20, 2013
DAC
A quirky little news item today caught my eye: A newly-announced Twitter app called LivesOn will allow people to keep tweeting after they die. It promises to scan the content of your Twitter feed,...
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Enhanced Campaigns and The Need For A Proper Landing Page Structure
Thursday, February 14, 2013
Guest Contributor
By now you’ve most likely heard about Google’s recent “enhancements” and, chances are, you have already formed an opinion. At the very least, I’m certain you have heard...
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Screens Collide with Google’s New Enhanced Campaigns
Wednesday, February 06, 2013
DAC
Today Google announced some of the biggest changes to its Adwords platform in recent memory. With the rollout of what it’s calling Enhanced Campaigns, the search giant is doing a pretty...
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Mobile: Your 2013 Resolution
Thursday, January 24, 2013
Guest Contributor
If 2012 was the Year of Mobile, 2013 will be the Year of Mobile Done Better… But before we look at 2013, let’s travel back a decade. Remember the days when a cell phone was a somewhat foreign...
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Google looks to bridge clicks and bricks with Zavers coupon service
Wednesday, January 16, 2013
DAC
Without a doubt, one of the biggest challenges of online marketing has always been understanding the relationship between online and offline behaviour. This has been an enormous problem for...
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Superstorm Sandy Drove Yellow Pages Usage
Wednesday, January 09, 2013
Amy Rybczynski
Back in August I blogged about how our testing program for a waterproofing client gave us a clear view of the effectiveness of print Yellow Pages after Hurricane Irene and Tropical Storm Lee hit the...
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Matt Cutts: Don’t Count on Google to Know What You Mean
Wednesday, January 02, 2013
DAC
SEO
Google has a reputation for having a pretty good idea of what people are really looking for when they conduct a search. This reputation is richly deserved (those of us who suffered through the...
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Utility, Mobility, Fluidity: 2013 Digital Forecast
Friday, December 21, 2012
Guest Contributor
We’re all doing it: working on our laptop or desktop, but navigating, shopping and socializing on our phones or tablets. The mobile web is the same Internet we’ve come to know and love, but...
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