Blog

SMX Advanced 2013 Recap: The Accelerating Pace of Change
Thursday, June 13, 2013
DAC
One of the big risks you run when you attend a lot of search marketing conferences is the issue of hearing the same things over and over again. I came out to this year’s SMX Advanced conference...
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Investigating and Diagnosing SEO Traffic Decline
Tuesday, June 11, 2013
DAC
SEO
  How many times have you looked at your monthly SEO reports and seen a dip in visits and thought “oh sh*t”? If you have clients (or are a brand) in a volatile industry, then this can turn out...
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Coupons in a Multi-Device World
Monday, June 10, 2013
Arielle Jessel
Let’s face it – we are a society that is always on the go. From choosing the next game console to shopping for the latest trendy apparel, consumerism is what makes this world go ‘round. We now...
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The Multi-Screen Consumer
Thursday, June 06, 2013
Rebecca Frantz
The use of mobile search to find local business information is increasing exponentially. DAC’s 2012 proprietary landscape study with Kantar showed mobile as the fifth most popular source used when...
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Following the Mobile Path-to-Purchase
Wednesday, May 15, 2013
Amy Rybczynski
I’ll be the first to admit that I’m not a very big tech geek. While I spend most of my workday immersed in fancy Excel formulas and spend a good chunk of my evenings cuddled up with my laptop,...
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Geo-granularity in Paid Search
Friday, May 10, 2013
DAC
We all know by now that search is an effective channel for local marketing. Marketing through search at the local level is best practice for businesses with physical locations (and even for some...
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DexOne and SuperMedia Emerge as Dex Media
Wednesday, May 08, 2013
Lynn Duffy
Another successful business transition has come to pass as DexOne and SuperMedia complete their merger and move forward as Dex Media™, which trades on the NASDAQ with the symbol DXM.  Originally...
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Google Enhanced Campaigns
Wednesday, May 08, 2013
Mike Fantis
First, let’s kick off the blog post with the most obvious question you’ll ask yourself once you find out about the changes that are happening to your AdWords Campaigns. Why on Earth did...
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Tap vs. Click: Tablet Optimisation
Monday, April 29, 2013
Guest Contributor
Tablets generate more page views and higher sales. Below, find three ways to ensure your responsive designed landing pages are ready for the coming wave in tablet adoption. There has been a lot of...
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Twitter Launches New #Music App
Friday, April 19, 2013
DAC
Not even six months off the launch of Vine, and Twitter swoops in to steal the media spotlight once again with the launch of its #music app and discovery service yesterday. Announced during a...
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