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The PRCA (Public Relations Consultants Association) have just finished a tour around the country discussing the findings of their latest report into how the PR industry is evolving in the digital...
In the age of digital advertising, citizen journalism and social engagement, brand integrity, reputation and storytelling are largely defined by the consumers who admire (or despise) them. With...
Public relations is the sharing of information about an organization, product, or persons with the public. Digital public relations is PR on steroids because of the global boombox that is the...
It’s no secret that Google have been looking at HTTPS as a ranking signal for some time now. Like many other ‘rumours’ around organic SEO rankings, there comes a point where specific vertical...
Google’s Knowledge Graph has been updated again. It’s been years since the controversial decision was taken for Google to promote its own social media network, Google+ in the search results. The...
Last week, Twitter began to allow its users to search through every tweet sent publicly since the popular social platform was launched in 2006. Described as ‘the SMS of the internet,’ the network...
Recently, DAC attended AdTech in the Big Apple and my passion for what I do was immensely reignited. The Javits Convention Center was packed with hundreds of speakers and exhibitors and easily...
On Thursday 13th November, five Ambergreen-ers attended the Creative-Edinburgh awards at the beautiful Assembly Roxy in our very own Auld Reekie. Head of Creative, Gillian; Content Marketing...
November 3-6, over 700 marketers, planners and digital professionals gathered at the Palmer House Hilton Hotel, for ClickZ Live Chicago. A three-day digital marketing event for industry thought...
Look beyond keyword ranking to define and track success online. By trading in single metric tracking for big-picture thinking teams can better optimize results to drive performance. 5 Key Performance...
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