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PRCA Digital PR Report Event – Glasgow 11/12/2014
Tuesday, December 16, 2014
Grant Whiteside
The PRCA (Public Relations Consultants Association) have just finished a tour around the country discussing the findings of their latest report into how the PR industry is evolving in the digital...
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Don’t Let Rating and Review Tampering Tarnish Your Brand (or, Empty Your Pocketbook!)
Wednesday, December 10, 2014
DAC
In the age of digital advertising, citizen journalism and social engagement, brand integrity, reputation and storytelling are largely defined by the consumers who admire (or despise) them. With...
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The New Faces of Digital PR
Thursday, December 04, 2014
iainmiller
SEO
Public relations is the sharing of information about an organization, product, or persons with the public. Digital public relations is PR on steroids because of the global boombox that is the...
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When is it time to use HTTPS
Tuesday, December 02, 2014
Grant Whiteside
SEO
It’s no secret that Google have been looking at HTTPS as a ranking signal for some time now. Like many other ‘rumours’ around organic SEO rankings, there comes a point where specific vertical...
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Google Knowledge Graph Updated
Wednesday, November 26, 2014
Grant Whiteside
SEO
Google’s Knowledge Graph has been updated again. It’s been years since the controversial decision was taken for Google to promote its own social media network, Google+ in the search results. The...
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Twitter’s historical content archive is now open to the public: here’s all you need to know
Wednesday, November 26, 2014
DAC
Last week, Twitter began to allow its users to search through every tweet sent publicly since the popular social platform was launched in 2006. Described as ‘the SMS of the internet,’ the network...
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Creative + Technology =  Today’s Digital Impact
Wednesday, November 19, 2014
DAC
Recently, DAC attended AdTech in the Big Apple and my passion for what I do was immensely reignited. The Javits Convention Center was packed with hundreds of speakers and exhibitors and easily...
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The Creative Edinburgh Awards 2014
Monday, November 17, 2014
Grant Whiteside
On Thursday 13th November, five Ambergreen-ers attended the Creative-Edinburgh awards at the beautiful Assembly Roxy in our very own Auld Reekie. Head of Creative, Gillian; Content Marketing...
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DAC @ ClickZ Live, Chicago
Thursday, November 13, 2014
DAC
November 3-6, over 700 marketers, planners and digital professionals gathered at the Palmer House Hilton Hotel, for ClickZ Live Chicago. A three-day digital marketing event for industry thought...
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Ranking Reports…Valuable or Hogwash?
Thursday, November 06, 2014
DAC
Look beyond keyword ranking to define and track success online. By trading in single metric tracking for big-picture thinking teams can better optimize results to drive performance. 5 Key Performance...
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