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Holiday adverts vs. 2020: How the biggest brands stack up in the year of the pandemic
Friday, December 04, 2020
Allison Hamilton
The holiday season can be magical for all those lucky enough to celebrate, relax, embrace time with loved ones, and indulge in cozy festivities for days on end—especially working professionals who...
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Video: Further dispatches from the DMFS Virtual Summit 2020
Wednesday, December 02, 2020
Erika Halili
Having recently presented on digital experiences in the era of local lockdowns at the Toronto edition of the Digital Marketing for Financial Services (DMFS) Virtual Summit, we were honored to be...
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November 2020 Local Search Roundup
Monday, November 30, 2020
Zoran Dobrijevic
An eventful year may be winding down, but there’s no such thing as a lull in local search. This month, Google pushed ahead with a few updates that have been months in the making—but it...
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Google announces passage indexing
Wednesday, November 25, 2020
Nyo Logan
SEO
Google has announced that its latest and greatest search innovation—passage-based indexing—will affect an estimated 7% of search queries across all languages when fully rolled out across the...
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Google throws its (heavy)weight behind local reviews
Wednesday, November 18, 2020
Mike Fantis
As the undisputed heavyweight champion of the digital age, Google rarely attempts to hide its ambitions. In fact, in a thoroughly disrupted year that has dramatically accelerated digital uptake, the...
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How well do responsive display ads perform?
Wednesday, November 11, 2020
Logan Zatzman
It almost goes without saying that the type of ads you choose to run on more than three million websites across Google properties will have an impact on your campaign’s performance. But that...
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How diverse is DAC?
Thursday, November 05, 2020
Linda Pickering
We’ve been in business for almost 50 years—and you don’t grow a successful business that lasts that long without learning a few things. In our hearts (and with our eyes and ears), we...
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October 2020 Local Search Roundup
Friday, October 30, 2020
Zoran Dobrijevic
This month in local search, Google made great strides in call histories, review solicitation, and… haircuts? Let’s cut straight to the chase and break down exactly what you need to know...
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How DAC has embraced virtual events
Tuesday, October 27, 2020
Erika Halili
Every cloud has a silver lining. As we have learned how to adapt during times of uncertainty, we’ve also uncovered some unique opportunities to leap out of our collective comfort zone and push...
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Podcasting is the new radio—and it offers priceless opportunities
Wednesday, October 21, 2020
DAC
Like the sense of suspense in an old time radio drama, digital audio has been steadily establishing prominence over the past decade. According to eMarketer, in fact, digital audio accounted for most...
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