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Media Mix Modelling in 2023: What you need to know before diving in
Tuesday, February 28, 2023
Good news: You’ve decided to abandon last-click attribution measurement and made a firm resolution this year to step up your media attribution analysis game. Was losing third-party cookies and...
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How to create the right content for your business
Wednesday, February 15, 2023
Anyone from anywhere in the world can make content, but not everyone can create content that actually works or makes an impact on their target audience. The key is to speak with your audiences, not...
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2023: The year of the visual internet
Tuesday, February 14, 2023
Sara Kudlowsky
The year is already presenting a lot of opportunities and challenges for marketers. On one hand, there are disruptions to the marketing industry with the ongoing evolution of the SERP (search engine...
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Microsoft vs. Google: The battle for AI supremacy is on
Thursday, February 09, 2023
SEO
The battle for AI supremacy is officially on between Microsoft and Google. The excitement around AI (Artificial Intelligence) has reach fever pitch in the last 60 days or so. It’s gone from one...
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Discover the power of TikTok advertising: Proven strategies for success
Friday, February 03, 2023
DAC
TikTok, the short-form video app that has taken the world by storm, has also proven to be a valuable platform for digital advertising. With a highly engaged user base and a range of targeting and...
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Change Your Stars: How to Respond to Online Reviews
Wednesday, February 01, 2023
Before buying a product or subscribing to a service, many internet users consult customer reviews to build their own opinion. Considered more authentic than brand advertising, customer reviews are...
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Revealed: How photos and upvotes impact review visibility
Tuesday, January 10, 2023
And that’s a wrap! December brought the curtain down on another eventful year in local search, and there were no major updates and releases during what is a major holiday season in large parts...
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Google launches a host of new features for Search, Shopping, and Maps
Tuesday, November 29, 2022
The holiday season is here and the pace of change is picking up in local search. Now is the time to catch up with all the news you need to know from one of the fastest moving fields in digital....
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Google launches new World Cup attribute for venues showing matches
Wednesday, November 23, 2022
Sara Kudlowsky
With the World Cup having already kicked off, Google is asking certain businesses—particularly bars and restaurants—if they will be showing World Cup games at their location. If listing owners...
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Google doubles up its updates and tightens review guidelines
Monday, October 31, 2022
We may be heading towards the end of 2022, but the change of pace never lets up in local search. Let’s run through all the updates you need to know before the holiday season arrives! Google...
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