COVID-19 Series Analytics and Marketing Science Services Content Strategy Design and Creative Services Digital Media Local Listings Management News Paid Media SEO Strategic Insights Web Development
Digital moves fast.
Wednesday, November 25, 2020
Google has announced that its latest and greatest search innovation—passage-based indexing—will affect an estimated 7% of search queries across all languages when fully rolled out across the...
Wednesday, November 18, 2020
As the undisputed heavyweight champion of the digital age, Google rarely attempts to hide its ambitions. In fact, in a thoroughly disrupted year that has dramatically accelerated digital uptake, the...
Wednesday, November 11, 2020
It almost goes without saying that the type of ads you choose to run on more than three million websites across Google properties will have an impact on your campaign’s performance. But that...
Thursday, November 05, 2020
We’ve been in business for almost 50 years—and you don’t grow a successful business that lasts that long without learning a few things. In our hearts (and with our eyes and ears), we...
Friday, October 30, 2020
This month in local search, Google made great strides in call histories, review solicitation, and… haircuts? Let’s cut straight to the chase and break down exactly what you need to know...
Tuesday, October 27, 2020
Every cloud has a silver lining. As we have learned how to adapt during times of uncertainty, we’ve also uncovered some unique opportunities to leap out of our collective comfort zone and push...
Wednesday, October 21, 2020
Like the sense of suspense in an old time radio drama, digital audio has been steadily establishing prominence over the past decade. According to eMarketer, in fact, digital audio accounted for most...
Tuesday, October 13, 2020
The Digital Marketing for Financial Services (DMFS) Virtual Summit connects leaders, experts, and professionals from the dynamic financial services sector across North America, serving as a melting...
Wednesday, October 07, 2020
I recently had the pleasure to be a part of the NetBase Quid Virtual World Tour, where I explained how companies can gain valuable insights from social analytics platforms. As you may know, use cases...
Tuesday, September 29, 2020
September was a mixed bag in local search. While Google’s COVID-related updates continued as expected, the search giant’s primary competitors—Apple and Bing—both adjusted their review...