Blog

How to handle your Google listings during the COVID-19 pandemic
Monday, March 16, 2020
Kyle Harris
The sudden onset of COVID-19 is dominating headlines and impacting every aspect of life—and local listings are no exception during this very unusual time. You may have assumed that something as...
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5 ways to overcome customer-first marketing challenges
Thursday, March 12, 2020
Mike Fantis
We’ve spoken at various marketing events across Europe over the past few months. At these events, we’ve not only shared our insights: we’ve engaged with literally hundreds of...
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Behind the Headlines: How coronavirus is affecting our digital behaviour
Thursday, March 05, 2020
Nicole Waller
A new day, a new coronavirus headline. Over the last month, news outlets have reported extensively on the development and spread of the disease. While the threat to human life has (rightly so) been...
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Webinar highlights featuring Forrester: Brand and performance marketing
Wednesday, March 04, 2020
DAC
Brand and performance marketing complement each other—and compete with one another. The two are often talked about separately because they focus on different parts of the customer life cycle and...
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February 2020 LPM Roundup
Thursday, February 27, 2020
Zoran Dobrijevic
February was a tumultuous month for Google. Multiple updates, minor tweaks, and even a couple of glaring errors saw much change in the local search ecosystem this month— especially in Europe....
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Behind the Headlines: Lessons from BA’s £183 million data-breach fine
Thursday, February 20, 2020
David Welsh
Last summer, just over a year after the introduction of GDPR, British Airways was issued with a record-setting £183 million fine for failing to protect its customers’ personal data. But when...
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How to woo your local customers this Valentine’s Day
Wednesday, February 12, 2020
David Welsh
Building awareness. Converting leads. Nurturing loyalty. Digital marketing can seem like a never-ending courtship, but it might be easier than you think to keep your local customers in love with your...
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Oscars 2020: Retail marketing lessons from the red carpet
Thursday, February 06, 2020
DAC
The Oscars are back! As usual, we’re not content to simply predict the winners and losers of the Best Picture race. The real big question on everyone’s mind is: who will be the best- and...
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Digital advertising in a cookie-less future
Tuesday, February 04, 2020
Jenna Watson
Cookies enable various experiences we’ve come to expect as users of the internet: remaining logged in to our email accounts; keeping our preferred settings on the sites we visit most; our favourite...
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January 2020 LPM roundup
Thursday, January 30, 2020
Zoran Dobrijevic
The holidays are behind us and it’s time to go over the search engine updates that snuck by while we were gorging on sweet treats. There were a few noticeable changes from both the tail end of...
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