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Although the phrase “knowledge is power” was likely coined by Sir Francis Bacon way back in 1597, it has been repeated in the writings of many throughout history and continues to resonate...
In recent years, livestreaming ecommerce has become an increasingly popular trend in North America, with retailers and influencers using social media platforms to showcase and sell products in real...
In the ever-evolving digital landscape, businesses are continually striving to improve their online presence and maximise their return on investment (ROI). One essential aspect of this endeavour is...
Out-of-home (OOH) advertising is evolving. Advertisers can now, for example, buy digital out-of-home (DOOH) placements programmatically through demand-side platforms (DSPs). More significantly,...
The world of SEO is an everchanging landscape, and one area organisations may overlook when managing their organic content is local search. Local search, which involves optimising a company’s...
It’s no secret that customer journeys have changed. Gone are the days of a simple, linear route to conversion. Now, user journeys consist of multiple crisscrossing touchpoints that require...
If you have read any of your favorite digital marketing blogs regarding 2023 plans, predictions, and what to watch out for, we guarantee that AI (Artificial Intelligence) was on the list. ChatGPT 3.0...
In our hyper-competitive age, digital brand equity is more important than ever. It denotes the value of your brand name and the sway that your company name has with consumers. Well-established...
In February 2023, Google announced that it would reinstate reviews that were mistakenly removed by a spam filter. Google acknowledged the issue and stated that it would work on reinstating these...
Let’s get straight to the point: Artificial Intelligence (AI) is a rapidly growing field that is set to revolutionise the way we live and work. While AI undoubtedly has the potential to solve...
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