Blog

Mystery solved: The great Google search spike
Tuesday, October 29, 2019
Zoran Dobrijevic
You may have noticed that your Google My Business (GMB) Insights metrics suddenly spiked for searches and views last month. You may have even quietly congratulated yourself on a job well done. After...
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Black Friday marketing 2019: How to optimise your paid media
Thursday, October 24, 2019
Alirio Alvarez
The most wonderful time of the year is almost here, and you know what comes before that: Black Friday! Foot traffic and online transactions will spike suddenly and exponentially—same as every...
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How data can help football clubs maximise ticket revenue
Wednesday, October 23, 2019
Mike Fantis
European football is booming. La Liga boasts world football’s two richest clubs, Bundesliga is the world’s best-attended football league, and the Premier League continually tops the table...
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3 reasons banks need separate ATM listings
Tuesday, October 22, 2019
Zoran Dobrijevic
From meeting with financial advisors to discuss mortgages and investments to requesting wire transfers, people in search of a bank branch are looking for a range of different services. Often, those...
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Why financial advisors should have practitioner listings on GMB
Wednesday, October 16, 2019
Zoran Dobrijevic
While customers often visit a business for the business itself, there are many instances in which the customer is not invested in the brand but rather an individual working within it. For businesses...
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Behind the Headlines: Looking at another pizza the problem
Friday, October 11, 2019
Robert Turner
Another week, another tale of woe from our embattled high street. This time, we learned that PizzaExpress could follow in the footsteps of Jamie’s Italian and Thomas Cook with the astonishing news...
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3 ways restaurants can use data to their advantage
Tuesday, October 08, 2019
Marina Azmy
“The evolution of relevance will be data,” said Ryan Ostrom, former Chief Digital Officer at KFC, at the Collision tech conference back in May. So, how is data analytics reshaping the restaurant...
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Behind the Headlines: Is time running out for the big boys?
Friday, October 04, 2019
Robert Turner
This week the world of tech presented us with a couple of mouthwatering heavyweight showdowns: Google Shopping vs. Amazon, and TikTok vs. Facebook. Are the champions’ reigns at an end? Will we...
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September 2019 LPM roundup
Monday, September 30, 2019
Zoran Dobrijevic
It’s Google algorithm update time again. That’s not the biggest story this month, however, as both Google and Yelp have pushed out much more important updates. Google has made big changes to...
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Behind the Headlines: Artificial intelligence, voyeuristic mattresses, and pink-eyed Terminators
Friday, September 27, 2019
Robert Turner
It sounds like the beginnings of a bad joke: “What do artificial intelligence, voyeuristic mattresses, and pink-eyed Terminators have in common?” The answer is even more amazing: Boris...
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