Blog

Consumers are increasingly conscious of the impact of the products they purchase. While their priorities differ, some consumers have started consciously (or unconsciously) changing their purchase...

The days of creating vision boards and having to browse through catalogues to plan your next purchase are long over, thanks—in part—to the creation of Pinterest. What’s the big deal about...

Another month has passed, which means more developments in the world of Local Listing Management. This time we’ve seen some major changes with minor consequences, minor changes with major...

Adobe’s Vancouver edition of the Digital Experience Makers event was a roaring success with more than 180 digital leaders from over 50 unique brands—including Best Buy, Lululemon, MEC, and...

As marketers, our job is to tell great stories that help move people to action. But, in an age of content oversaturation, a great story is no longer enough to keep make people open, read, and act on...

Marketing has always been about connecting brands to consumers. With the growth of digital, the channel mix (search, social, display) grew and brands began to talk about “omni-channel”...

The US Search Awards is regarded as the premier celebration of SEO, PPC, and content marketing in the United States. It celebrates and rewards the expertise, talent, and achievements of the search...

The DAC team have returned from their Copenhagen trip, feeding back that it was a fantastic event. A word from our VP Client Strategy, Nasser Sahlool: Thank you to everyone that made it out to...

Google turned 20 last month (let that sink in for a moment…). To celebrate, they released a series of updates intended to represent a “fundamental transformation” in how we think...

Last week DAC attended Lean In Canada’s monthly speaker and networking event. This month’s theme was Women and Entrepreneurship: How to Lead and Succeed. The event took place at the Art Gallery...