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While most of us recovered from our holiday exertions as 2018 ticked over into 2019, Google and other players in local digital continued to hit the news wire with important updates. So let’s...
Digital’s biggest, brightest brands came together last week for SMX West 2019. Every major player was represented at the San Jose McEnery Convention Center in the heart of Silicon...
If you’re an e-commerce retailer, you already know how hard it is to acquire new customers and drive sales while competing against the giants like Amazon, Walmart, and Overstock. But digital...
In our recent post about the STORE18 conference, we referenced Google’s Eric Morris and his idea that “proximity is key to closing the customer”. Of course, if being physically...
In this exclusive Insider Q&A, DAC caught up with Matt Povse, Senior Vice President of Retail and Geek Squad Services at Best Buy Canada to discuss how creating positive work cultures can empower...
In today’s fully digital world, new laws such as GDPR in the EU and the California Consumer Privacy Act of 2018 (which goes into effect in 2020) aim to allow consumers to not only opt out of...
The holiday season is a busy time for everyone whether you work in local digital marketing or not. This makes it especially easy to fall back on the latest news affecting the industry. You need not...
How many emails did you receive today? This afternoon? Or even in the last hour? Probably more than you care to count. The Inbox Zero dream is definitely dead. Consider this: Today, there are 8...
It has been shown time and time again that responding to online reviews is a necessity for any business. In fact, modern consumers expect a review response within 24 hours, and brands who provide...
Smartphones are a lot like Asian carp. Asian carp were innocently brought to North America in the ‘60s as a new food source to help control unruly algae and snail populations. This fish quickly...