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Before the New Year, we revealed our predictions for content marketing in 2018. Among them, we asserted that winning brands will have local content strategies. As the year progresses and local...
UK-based global marketing publication The Drum has taken note of DAC’s brand refresh and asked our CEO and Managing Partner Norm Hagarty about what prompted our new look—and where the agency is...
We’d all love to have the marketing budget of some of the giants—Disney, AMEX, Coca-Cola. This article is not for them. This article is for the underdogs. Those who have just a couple thousand...
DAC drives significant individual program gains of over 103% in conversions and 84% more store visits. The alignment of the programs have driven over $1M dollars in cost efficiencies, with net gains...
Throughout our journey, we have reimagined and reinvented the way we work, the way we think, and the way we drive growth for our clients. It has enabled us to navigate successive...
DAC was in good company at this week’s Landy Awards, hosted by Search Engine Land. Our work with two of our favourite clients earned us finalist status in two categories – Best Integration of...
In partnership with the Retail Council of Canada, DAC joined key industry retailers at the STORE18 conference last week in Toronto, Ontario. With a record-breaking turnout and an exciting lineup of...
Over the past year, there seems to be a trend amongst digital marketing professionals to uniquely reposition their products and services—or at least control the language around important...
This is the next blog post in the “Talk Data to Me” series and the 3rd (out of 4) on the “Dashboard Know-How Guide”. Our previous case study looked at a travel agency that wanted to trace...
Many marketers struggle with showing the exact value of proper local listing management. Everyone knows that having your business information correct on search engines, directories, voice assistants,...