Blog

5 Steps to Localize Your Content Marketing Strategy
Tuesday, July 24, 2018
Tzvi Grosman
Before the New Year, we revealed our predictions for content marketing in 2018. Among them, we asserted that winning brands will have local content strategies. As the year progresses and local...
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The Drum Puts the Spotlight on DAC’s Brand Refresh
Thursday, July 12, 2018
DAC
UK-based global marketing publication The Drum has taken note of DAC’s brand refresh and asked our CEO and Managing Partner Norm Hagarty about what prompted our new look—and where the agency is...
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5 Simple Ways to Make Good Content More Powerful
Thursday, July 05, 2018
Melissa Chen
We’d all love to have the marketing budget of some of the giants—Disney, AMEX, Coca-Cola. This article is not for them. This article is for the underdogs. Those who have just a couple thousand...
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Case Study: DAC Drives a Seamless, Integrated Experience Throughout the Customer Purchase Journey for Bridgestone Paid Search From Brand to Retail
Saturday, June 30, 2018
DAC
DAC drives significant individual program gains of over 103% in conversions and 84% more store visits. The alignment of the programs have driven over $1M dollars in cost efficiencies, with net gains...
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A Bright Future is Here
Wednesday, June 27, 2018
DAC
Throughout our journey, we have reimagined and reinvented the way we work, the way we think, and the way we drive growth for our clients. It has enabled us to navigate successive...
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Landy Awards 2018: Behind the Nomination
Thursday, June 14, 2018
DAC
DAC  was in good company at this week’s Landy Awards, hosted by Search Engine Land. Our work with two of our favourite clients earned us finalist status in two categories – Best Integration of...
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DAC at STORE 2018: Key Takeaways
Wednesday, June 06, 2018
Justin Teng
In partnership with the Retail Council of Canada, DAC joined key industry retailers at the STORE18 conference last week in Toronto, Ontario. With a record-breaking turnout and an exciting lineup of...
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You Are What They Search
Thursday, May 31, 2018
DAC
SEO
Over the past year, there seems to be a trend amongst digital marketing professionals to uniquely reposition their products and services—or at least control the language around important...
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Dashboard Visualisations: Bringing Data to Life (3) – Microsoft Power BI
Tuesday, May 29, 2018
rociomelus
This is the next blog post in the “Talk Data to Me” series and the 3rd (out of 4) on the “Dashboard Know-How Guide”. Our previous case study looked at a travel agency that wanted to trace...
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The Effect of Online Visibility on Customer Engagement
Friday, May 25, 2018
Kyle Harris
Many marketers struggle with showing the exact value of proper local listing management. Everyone knows that having your business information correct on search engines, directories, voice assistants,...
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