Blog

The Rise of Conscious Consumerism
Tuesday, November 20, 2018
Marina Azmy
Consumers are increasingly conscious of the impact of the products they purchase. While their priorities differ, some consumers have started consciously (or unconsciously) changing their purchase...
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3 Ways to Level Up Your Business’ Pinterest Strategy
Tuesday, November 13, 2018
Laura Hincapie
The days of creating vision boards and having to browse through catalogues to plan your next purchase are long over, thanks—in part—to the creation of Pinterest. What’s the big deal about...
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October 2018 Local Listing Management Roundup
Thursday, November 01, 2018
Zoran Dobrijevic
Another month has passed, which means more developments in the world of Local Listing Management. This time we’ve seen some major changes with minor consequences, minor changes with major...
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Adobe Digital Experience Makers: 5 Key Takeaways
Tuesday, October 30, 2018
Justin Teng
Adobe’s Vancouver edition of the Digital Experience Makers event was a roaring success with more than 180 digital leaders from over 50 unique brands—including Best Buy, Lululemon, MEC, and...
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Why Good Stories Are Not Enough
Tuesday, October 23, 2018
Orli Kessel
As marketers, our job is to tell great stories that help move people to action. But, in an age of content oversaturation, a great story is no longer enough to keep make people open, read, and act on...
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Why Brands Need to Win the Battle for Local Consumers
Wednesday, October 17, 2018
Emma Lauchlan
Marketing has always been about connecting brands to consumers. With the growth of digital, the channel mix (search, social, display) grew and brands began to talk about “omni-channel”...
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US Search Awards 2018: Behind the Nomination
Tuesday, October 16, 2018
DAC
The US Search Awards is regarded as the premier celebration of SEO, PPC, and content marketing in the United States. It celebrates and rewards the expertise, talent, and achievements of the search...
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eTail Nordic: The Future of Voice Search
Friday, October 12, 2018
Robert Turner
The DAC team have returned from their Copenhagen trip, feeding back that it was a fantastic event. A word from our VP Client Strategy, Nasser Sahlool: Thank you to everyone that made it out to...
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Google’s Birthday Updates: 6 Changes You Need to Know
Wednesday, October 10, 2018
DAC
Google turned 20 last month (let that sink in for a moment…). To celebrate, they released a series of updates intended to represent a “fundamental transformation” in how we think...
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Four Key Takeaways from Lean In Canada’s Women and Entrepreneurship Event
Thursday, September 27, 2018
DAC
Last week DAC attended Lean In Canada’s monthly speaker and networking event. This month’s theme was Women and Entrepreneurship: How to Lead and Succeed. The event took place at the Art Gallery...
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