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UTM parameters are a frequent topic of discussion in digital. But what are they? And why do they matter? If UTM tracking is new to you, it’s time to get in the game. If it’s not, consider...
It was the best of ads, it was the worst of ads… Actually, we’re not going to talk about the worst, because who needs that negativity going into 2020?! What a decade it’s been. And what a lot...
There’s no shortage of digital marketing predictions this month, most of which center around a few core themes—including the continuing rise of automation and, by proxy, the loss of...
The end of the 2010s doesn’t really feel like the end of a real decade. The 2010s? The 10s? What is that? For the last 10 years, we’ve scrambled to learn what the hell blockchain is, feared...
Google’s “don’t be evil” motto is well known, but so is its tendency towards monopolistic practices. As the primary and ubiquitous source of business information, the search...
If history tends to repeat itself, then predicting the future should be easy, right? Well, SEO is a slightly different proposition. After all, this is a discipline that progresses into uncharted...
If 2019 was the year of product-focused marketing, short-form video, and provable content ROI, it seems that 2020 will be the year of audio experiences, data innovation, and in-app ecommerce. Here...
Our Strategic Insights practice is all about using data to forecast trends. So, we’re only too happy to dust off our trusty crystal ball to predict what’s coming—and what marketers should...
As 2019 draws to a close, Google is looking ahead to 2020 with its updates. While some have taken effect immediately, the majority of November’s updates are tests and pilots on what will be fully...
For all its myriad patents, products, services, and initiatives, Google’s goal is neatly summed up in a concise mission statement: to organise the world’s information and make it...