Blog

Change Your Stars: How to Respond to Online Reviews
Tuesday, August 06, 2019
Kyle Harris
You already know that online reviews matter. But do you know how much they matter? According to Moz’s latest Local Search Ranking Factors survey, review signals are more important than ever...
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DAC Announces Proove Intelligence
Tuesday, July 30, 2019
DAC
What happens when your web analytics team evolves into a breakthrough center of excellence? You double down, re-imagine the possibilities, and give it the freedom to create transformative,...
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July 2019 LPM Roundup
Tuesday, July 30, 2019
Zoran Dobrijevic
Google doesn’t often make huge mistakes, but that’s exactly what happened this July. Hot on the heels of a suite of new features for Google My Business (GMB), early adopters of one such...
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How Data is Changing Holidays—and the Way We Book Them
Tuesday, July 23, 2019
Eli Grant
We’re travelling more than we ever have before. According to the United Nations World Tourism Organisation (UNWTO), there were 1.4 billion international tourist arrivals in 2018, half of which...
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Caring Isn’t Creepy: Personalisation in the Travel Industry
Tuesday, July 16, 2019
Sari Stein
On a recent business trip, I was greeted at my hotel check-in desk with a pleasant surprise: “Thanks for staying with us again, Ms. Stein. As usual, we’ve provided you with a feather-free...
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5 Ways Local Landing Pages are Crucial for Restaurants
Tuesday, July 09, 2019
Zoran Dobrijevic
As growing restaurant businesses expand to more and more locations, it becomes increasingly important for each location to have its own landing page. After all, small businesses may be able to get...
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DAC’s Own Felicia DelVecchio Wins Search Marketer of the Year 2019
Wednesday, July 03, 2019
DAC
We’re delighted to congratulate our very own Director of Digital Media, Felicia DelVecchio, on her big win at this year’s Search Engine Land Awards. Named Search Marketer of the Year, Felicia has...
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TikTok: The New Social Platform Making Waves
Wednesday, July 03, 2019
Melissa Chen
There’s a new kid on the block. Just when we started to think that Facebook and Google have almost completely taken over with their social media weaponry—Facebook, Instagram, WhatsApp, YouTube...
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June 2019 LPM Roundup
Thursday, June 27, 2019
Zoran Dobrijevic
June was an eventful month in the world of local listings. Although Google’s core algorithm update took all the headlines, other changes have taken place that affect not only how listings are...
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6 Brand New GMB Features to Take Advantage of Now
Tuesday, June 25, 2019
Zoran Dobrijevic
Stop the presses! Google has added a whole breath of new features to Google My Business (GMB). But this isn’t so much the trickle of updates we’re used to seeing; it’s more of a...
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