Blog

Staying Power: The Importance of Review Management for Hotels
Tuesday, April 16, 2019
Marina Azmy
Gone are the days of consumers complaining to no avail. Thanks to the advent of the internet and social media, customer complaints no longer fall on deaf ears—quite the opposite, in fact. Nowadays,...
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March 2019 LPM Roundup
Tuesday, April 09, 2019
Zoran Dobrijevic
March was an action-packed time in the world of Local Listings Management. It saw the release of major changes for Google, Yelp, and Instagram—changes that are significant for not only SEO...
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Retail Therapy and the Power of the Impulse Buy
Tuesday, April 02, 2019
Winnie Tran
Retail therapy can be defined as the act of shopping with the sole purpose of improving one’s mood or disposition. We’ve all been there—buying things on impulse to relieve stress after...
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Why Sentiment Analysis is Key to Effective Reputation Management
Tuesday, April 02, 2019
Zoran Dobrijevic
It’s no surprise that a business’s review score can affect its success. The most basic understanding is that high scores are good and low scores are bad. Many businesses focus on keeping their...
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4 Ways to Fight Spam on Google My Business
Tuesday, March 26, 2019
Zoran Dobrijevic
If you’re working hard to get your business locations listed on the Google Local 3-Pack, you know how heartbreaking it is to be outranked by a spam listing. Fortunately, there are ways to fight...
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How Econometrics Helps Us See the Bigger Picture
Thursday, March 21, 2019
Kuhan Puvanesasingham
The Sudbury Neutrino Observatory (SNO) is a highly sensitive subatomic particle detector suspended two kilometres underground within a nickel mine in Northern Ontario. Shielded from background...
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Instagram Announces a “Significant Step Forward for Shopping”
Wednesday, March 20, 2019
Tzvi Grosman
Instagram announced on March 19th 2019 that they are adding a new way for people to buy products they discover on the app. Consumers in the US can purchase items directly on Instagram’s app from...
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LOAC 2019: 3 Key Trends Affecting Local Advertising
Tuesday, March 19, 2019
David Ruiz
Here at DAC, we’re all about local—which means keeping up with the latest and greatest developments in the world of local advertising is essential. Last week, I attended the 10th annual Borrell...
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7 Reasons We’re Excited for Adobe Summit 2019
Monday, March 18, 2019
Eli Grant
Next week, 20,000 marketers, content creators, and experience makers will descend on Las Vegas for Adobe Summit—which has grown to become not just one of the premier marketing platform showcase...
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Table for Two? Google Assistant Now Supports Restaurant Reservations
Thursday, March 14, 2019
Zoran Dobrijevic
In May of last year, Google performed a stunning demo of their new Google Assistant feature, Google Duplex. Using an unparalleled level of human voice realism, Duplex was able to book a hair...
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