Blog

US Search Awards 2018: Behind the Nomination
Tuesday, October 16, 2018
DAC
The US Search Awards is regarded as the premier celebration of SEO, PPC, and content marketing in the United States. It celebrates and rewards the expertise, talent, and achievements of the search...
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eTail Nordic: The Future of Voice Search
Friday, October 12, 2018
Robert Turner
The DAC team have returned from their Copenhagen trip, feeding back that it was a fantastic event. A word from our VP Client Strategy, Nasser Sahlool: Thank you to everyone that made it out to...
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Google’s Birthday Updates: 6 Changes You Need to Know
Wednesday, October 10, 2018
DAC
Google turned 20 last month (let that sink in for a moment…). To celebrate, they released a series of updates intended to represent a “fundamental transformation” in how we think...
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Google is Stealing Your Website Traffic, but Don’t Panic
Thursday, September 06, 2018
Kyle Harris
If you are seeing a drop in traffic to your website in 2018 I can assure you, you are not alone. With SERPs looking a lot more like the below and Knowledge Panels housing vast amounts of information,...
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Creating a Local SEO Strategy
Wednesday, September 05, 2018
Grant Whiteside
In a mobile first world such as ours, consumers want immediate gratification. How do they do this? Using their mobile phones. Nearly a third of all mobile searches are related to a location (Search...
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August 2018 Local Listing Management Roundup
Thursday, August 30, 2018
Zoran Dobrijevic
With most local presence management news seeming to be minor Google UI updates that affect only 0.01% of users in one specific city, it can be easy to ignore most of the information coming in. That...
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The UX of Voice User Interface (VUI): What it Means for Brands
Friday, August 24, 2018
DAC
In the last few years, Voice User Interface (VUI) based personal assistants, like Google Home, Amazon Echo, and Siri have become a familiar part of our daily lives. Thanks to improvements in...
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Multi-Touch Attribution: What’s the Real Value of Branded SEM?
Wednesday, August 15, 2018
Robert Cooney
Savvy clients are always asking us questions like, “What’s the real value of branded SEM? How do I know I’m not just paying for clicks I’d get organically anyway?” These questions have been...
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A Marketer’s Guide to Post-GDPR Marketing
Wednesday, August 08, 2018
Lucille Liang
If you are in digital marketing or reside in the EU, you’ve most likely heard a lot of chatter around the GDPR recently. But what exactly is the GDPR, what do consumers think about it, and how will...
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Marketing to Millennials: A Generation Balancing Nostalgia and Digital Transformation
Tuesday, July 31, 2018
Winnie Tran
Exploring behavioural insights and marketing trends within North America and Europe. Millennials are a demographic age group born between 1981 and 2000. In North America, they represent about 20-25%...
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