Blog

November 2019 LPM roundup
Friday, November 29, 2019
Zoran Dobrijevic
As 2019 draws to a close, Google is looking ahead to 2020 with its updates. While some have taken effect immediately, the majority of November’s updates are tests and pilots on what will be fully...
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Hey, BERT! Meet the Google AI set to change search forever
Wednesday, November 27, 2019
Simon Green
For all its myriad patents, products, services, and initiatives, Google’s goal is neatly summed up in a concise mission statement: to organise the world’s information and make it...
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How to build your own analytics dashboard
Tuesday, November 26, 2019
Gavin Bowick
In part one of this two-part series, we explored how reporting dashboards can be used to break your data out of silos to help you see the bigger picture of your marketing performance—and save...
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Behind the Headlines: Google kindly stands up for retailers… or does it?
Monday, November 25, 2019
David Welsh
It’s said that the rise of Google, Amazon, and other tech giants will inevitably spell the end for physical retail. Why spend hours in the produce aisle when your supermarket will deliver your...
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How analytics dashboards save countless marketing hours
Tuesday, November 19, 2019
Gavin Bowick
If there’s one thing the digital marketing revolution has given us, it’s data. With metrics being thrown at us from myriad sources, most of us probably have more numbers than we know what to...
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From dragons to data: How to prepare for marketing in 2020
Friday, November 15, 2019
Robert Turner
According to Reign of Fire, Britain will become a post-apocalyptic (maybe even post-Brexit?) wasteland in 2020, and we will be facing a desperate showdown with fire-breathing dragons as they threaten...
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Take control of your online reputation with Review Response Assistant
Thursday, November 14, 2019
Zoran Dobrijevic
Managing reviews and mentions online has become a critically important part of every modern business strategy. So today, we’re launching a new tool to make reputation management easier than...
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3 ways Google Posts can help you win this holiday season
Tuesday, November 12, 2019
Zoran Dobrijevic
Winter is the golden season for many businesses. In fact, some businesses—from local brands to nationwide chains—will generate more than half their annual revenue in November and December alone....
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Boost your email open rates with these subject line tips
Thursday, November 07, 2019
Courtney Hardwick
Did you know that the total number of business and consumer emails sent and received per day will exceed 293 billion in 2019, and is forecast to grow to over 347 billion by the end of 2023? Chances...
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October 2019 LPM roundup
Wednesday, October 30, 2019
Zoran Dobrijevic
In a timely ode to Halloween, October’s Local Presence Management (LPM) roundup is filled with both tricks and treats. The ubiquitous search giant was as busy as ever this month, stirring its...
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