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Google’s aggressive filtering rejects legitimate GBP customer reviews
Thursday, March 31, 2022
Zoran Dobrijevic
As Q1 2022 wraps up, the world of local search is once again evolving. Join us for a quick rundown of all the updates you need to know, including customer reviews being inadvertently nixed, UI...
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How the Oscars are adapting to stay relevant
Friday, March 25, 2022
Alia Cherif Machichi
Now in its 94th year, the Academy Awards have had to adapt to the digital age. Starting in 1929 with only 15 awards and winners announced in newspapers and over the radio, it was another 20 years...
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Podcast rewind: Camille Fetter’s 4 insights into the Great Resignation
Thursday, March 24, 2022
Karen Thul
Employers know it. Employees know it. The demand for talent has never been fiercer during the “Great Resignation”, one of the pandemic’s most complex and nuanced aftershocks. In the...
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How Molton Brown’s authentic relationships boost customer loyalty and brand reputation
Tuesday, March 22, 2022
Sophia Fantis
Does your strategy build loyalty and emotional connections between your brand and your customers? Businesses that understand how customer relationships are like personal relationships are the ones...
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How to generate Google reviews and boost your reputation with QR codes
Wednesday, March 02, 2022
Rudy Nassar
More than ever, consumer reviews are playing a big role in purchasing decisions. Not only do 95% of customers read reviews before making a purchase, but the quality and quantity of a business’s...
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Google rolls out Pirate update and a host of Google Maps upgrades
Monday, February 28, 2022
Zoran Dobrijevic
In the world of local search, some updates are more significant than others. This month, we saw Google tinker with some settings, retire some features, and threaten some serious consequences with its...
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Google Business Profile enhances security and adds new shopping features
Monday, January 31, 2022
Zoran Dobrijevic
Time moves like lightning in local search, and there are already plenty of new developments in the first month of the year. Once again, it’s time to double check those Google Business Profile...
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Podcast rewind: 4 predictions and pitfalls for the new year
Friday, January 28, 2022
Karen Thul
Time has been hazy the past couple years, but we’ve managed to stumble our way into 2022. We’ll take the victories where we can. Now that the holidays are over, our eyes are on...
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Metaverse 101: The future of digital marketing?
Wednesday, January 19, 2022
Rahel Gandhi
At the end of October last year, Facebook announced it was changing its name to Meta to more appropriately reflect everything it encompasses. In that announcement, Mark Zuckerberg talked about their...
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Podcast rewind: 4 takeaways from *that* metaverse reveal
Thursday, December 09, 2021
Karen Thul
Is the fate of the future hypervirtual? If all comes together, an emerging metaverse may prove to be the tipping point. The concept of the metaverse is nothing new, but there’s renewed interest...
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