Blog

Webinar highlights featuring Forrester: Brand and performance marketing
Wednesday, March 04, 2020
DAC
Brand and performance marketing complement each other—and compete with one another. The two are often talked about separately because they focus on different parts of the customer life cycle and...
Read more
February 2020 LPM Roundup
Thursday, February 27, 2020
Zoran Dobrijevic
February was a tumultuous month for Google. Multiple updates, minor tweaks, and even a couple of glaring errors saw much change in the local search ecosystem this month— especially in Europe....
Read more
5 avoidable SEO mistakes retailers make
Thursday, February 20, 2020
Brianna DiPanni
SEO
Ecommerce is continuing to grow in popularity worldwide and that growth isn’t showing any signs of slowing. According to eMarketer, ecommerce will account for 16.1% of all global retail sales...
Read more
Behind the Headlines: Lessons from BA’s £183 million data-breach fine
Thursday, February 20, 2020
David Welsh
Last summer, just over a year after the introduction of GDPR, British Airways was issued with a record-setting £183 million fine for failing to protect its customers’ personal data. But when...
Read more
How to woo your local customers this Valentine’s Day
Wednesday, February 12, 2020
David Welsh
Building awareness. Converting leads. Nurturing loyalty. Digital marketing can seem like a never-ending courtship, but it might be easier than you think to keep your local customers in love with your...
Read more
Oscars 2020: Retail marketing lessons from the red carpet
Thursday, February 06, 2020
Sari Stein
The Oscars are back! As usual, we’re not content to simply predict the winners and losers of the Best Picture race. The real big question on everyone’s mind is: who will be the best- and...
Read more
Digital advertising in a cookie-less future
Tuesday, February 04, 2020
Jenna Watson
Cookies enable various experiences we’ve come to expect as users of the internet: remaining logged in to our email accounts; keeping our preferred settings on the sites we visit most; our favourite...
Read more
January 2020 LPM roundup
Thursday, January 30, 2020
Zoran Dobrijevic
The holidays are behind us and it’s time to go over the search engine updates that snuck by while we were gorging on sweet treats. There were a few noticeable changes from both the tail end of...
Read more
Why local search is more than just Google My Business
Wednesday, January 22, 2020
Kyle Harris
You won’t be surprised to learn that Google is essentially a monopoly in local search, controlling up to 95% of search traffic in certain verticals. That makes the search giant a critically...
Read more
Take another look—almost all search is local search
Wednesday, January 15, 2020
Kyle Harris
As far back as 2015, 97% of consumers were searching for local businesses online, with 93% of those searches triggering Google’s local 3-pack. It was obvious that local search was an enormous...
Read more