Google My Business: When to use secondary hours vs. nested locations
Tuesday, July 14, 2020
Zoran Dobrijevic
In June, Google announced that it would allow businesses to post a variety of secondary hours on their Google My Business (GMB) listings. For the first time, businesses were able to define and post...
Read more
Audio killed the video star? How audio drives engagement in the age of multi-screening
Tuesday, July 07, 2020
Orli Kessel
🎧 Listen to this post You may have noticed a trend emerge in the past couple of years that has content creators—ranging from news outlets to scholarly article resources—offering readers the...
Read more
June 2020 Local Search Roundup
Tuesday, June 30, 2020
Zoran Dobrijevic
COVID-19 has demanded a number of updates to the local listings ecosystem, primarily to better communicate health and safety protocols with customers. Many of these changes, however, appear to be...
Read more
Celebrating diversity and inclusion at DAC
Tuesday, June 23, 2020
Marcel Labbe
Business is business, right? Well, not entirely. A business is also a community. Full-time workers in almost every industry, profession, and function spend a third of their day working. With so much...
Read more
Local Search Masterclass recap: How financial brands can drive customer acquisition and retention during re-openings, and beyond
Tuesday, June 16, 2020
Reopening can be complicated for businesses with distributed local footprints, especially in the highly regulated financial services industry. That’s why we hosted a Local Search Masterclass to...
Read more
5 avoidable SEO mistakes retailers make
Wednesday, June 10, 2020
Brianna DiPanni
Ecommerce is continuing to grow in popularity worldwide and that growth isn’t showing any signs of slowing. According to eMarketer, ecommerce will account for 16.1% of all global retail sales...
Read more
5 reasons why now is the time to invest in content
Wednesday, June 03, 2020
Robert Cooney
Understandably, most businesses are focusing their attention on operations right now. Many are retrofitting to be able to continue delivery of goods and services to customers while sustaining as much...
Read more
May 2020 Local Search Roundup
Thursday, May 28, 2020
Zoran Dobrijevic
Google’s updates are not slowing down. As we grow accustomed to life with COVID-19 and how to do business amid social distancing practices, updates to the local search ecosystem have stopped...
Read more
3 chatbot myths you can stop believing
Tuesday, May 26, 2020
Erika Halili
Chatbots are disrupting the digital experience, fundamentally changing the way businesses interact with their audiences online. Although originally pioneered for use on ecommerce platforms, this...
Read more
Impromptu debate: Google’s free Shopping ads
Wednesday, May 20, 2020
Google’s decision to include organic listings in its expanded Shopping platform has prompted a ton of healthy debate across the industry—including our own interpretation for what it means for...
Read more