Blog

2021 predictions: 5 developments to factor into your digital strategy
Tuesday, December 22, 2020
DAC
Part three of our predictions series brings us to digital strategy–where decisions are driven by data, research reveals surprising truths, and there’s no such thing as too much coffee. Join...
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2021 predictions: Automation, digital TV, and the end of the cookie
Tuesday, December 15, 2020
DAC
We’re focusing on paid media in the second part of our 2021 predictions series. This time, we gaze into our crystal ball to double down on a previous prediction, envision a world without...
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2021 predictions: 3 ways local listings will evolve next year
Thursday, December 10, 2020
DAC
You don’t need us to tell you that the year 2020 will go down as one of the most disruptive on record. Yet, despite the disruption and disorder, there was significant progress made in a huge...
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Making meaningful connections: Local SEO in the pandemic era
Tuesday, December 08, 2020
Thom Lodge
As the world begins moving out of lockdowns and into new tiered systems, there’s even more uncertainty about what people can and can’t do. For businesses with local brick-and-mortar...
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Holiday adverts vs. 2020: How the biggest brands stack up in the year of the pandemic
Friday, December 04, 2020
Allison Hamilton
The holiday season can be magical for all those lucky enough to celebrate, relax, embrace time with loved ones, and indulge in cozy festivities for days on end—especially working professionals who...
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Video: Further dispatches from the DMFS Virtual Summit 2020
Wednesday, December 02, 2020
Erika Halili
Having recently presented on digital experiences in the era of local lockdowns at the Toronto edition of the Digital Marketing for Financial Services (DMFS) Virtual Summit, we were honored to be...
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November 2020 Local Search Roundup
Monday, November 30, 2020
Zoran Dobrijevic
An eventful year may be winding down, but there’s no such thing as a lull in local search. This month, Google pushed ahead with a few updates that have been months in the making—but it...
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Google announces passage indexing
Wednesday, November 25, 2020
Nyo Logan
SEO
Google has announced that its latest and greatest search innovation—passage-based indexing—will affect an estimated 7% of search queries across all languages when fully rolled out across the...
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Google throws its (heavy)weight behind local reviews
Wednesday, November 18, 2020
Mike Fantis
As the undisputed heavyweight champion of the digital age, Google rarely attempts to hide its ambitions. In fact, in a thoroughly disrupted year that has dramatically accelerated digital uptake, the...
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How well do responsive display ads perform?
Wednesday, November 11, 2020
Logan Zatzman
It almost goes without saying that the type of ads you choose to run on more than three million websites across Google properties will have an impact on your campaign’s performance. But that...
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