Every home improvement begins with an idea. DAC helps home and garden brands turn that inspiration into demand, guiding people from research to action. Start with a free snapshot to see where your brand can make the journey easier.
Home and garden journeys move through inspiration, how-to research, product comparisons, local discovery, and in-person advice. We connect these moments with Brand-to-Local media, search, data, and technology to build consideration and guide customers towards action.
Plant the seeds for healthy brand growth
Capture project demand
Plan media around project intent, local demand, and audience needs.
Align creative, content, and offers with seasonal moments, category priorities, and market needs.
Use IRIS, DAC’s AI-powered integrated marketing platform, to optimise campaigns across channels and locations around customer intent and business outcomes.
Enterprise strategy and local intelligence, recognised by the industry and proven to drive growth.
Digital agency of the year
Best local campaign
Most innovative independent agency
THE HOME AND GARDEN LANDSCAPE TODAY
From initial ideas to finished spaces
This is a project-led market, with decisions shaped by use, fit, style, materials, budget, and confidence in the result. Homeowners, DIY customers, trade professionals, and design-led buyers need different support. Brands win by making complex choices feel clear and showing how products, expertise, and local services come together.
THE CHALLENGE AND THE OPPORTUNITY
Turning project complexity into growth
Make inspiration useful
Show how products work together in real projects. We connect inspiring creative to practical guidance that helps people imagine what they can achieve.
Make expertise easy to find
From product fit to installation, clear answers reduce uncertainty. We help brands place helpful guidance, technical details, and specialist support where project decisions happen.
Reach the right project buyer
Homeowners, DIYers, and trade professionals have different goals, time pressures, and buying needs. We use audience and intent signals to make campaigns more relevant.
Measure progress beyond clicks
Projects can span channels, visits, and longer decision cycles. We build measurement around the business outcomes each brand can observe, from design appointments to sales.
Turn local presence into service
Accurate branch details, availability, design help, collection, delivery, and fitting can move a decision forward. DAC connects local discovery to the services each location offers.
Every great space starts with a spark. Be the brand that helps it grow.
Find new ground for home and garden growth
Get a free DAC Snapshot to see where people can discover your brand and where the project journey could be clearer. We review public-facing signals, including:
Visibility across search, Maps, reviews, and AI-powered discovery.
Branch details, local reputation, and competitive presence surfaced with TransparenSEE.
Public journey gaps across inspiration, product and service information, local availability, and next steps.