IRIS

Our proprietary platform amplifies media performance through generative marketing intelligence (GMI), synthesizing multi-platform data and leveraging AI to drive continuous optimization and brand growth.

LET’S TALK IRIS

IRIS

Our proprietary platform amplifies media performance through generative marketing intelligence (GMI), synthesizing multi-platform data and leveraging AI to drive continuous optimization and brand growth.

LET’S TALK IRIS

Built to accelerate marketing and media impact

Championing full-funnel media requires a solution made for this moment, and beyond. Enter IRIS: DAC Group’s GMI-powered platform for powering Enterprise-to-Local media programs. Nestled at the intersection of strategy, creativity, and analytics, IRIS streamlines full-funnel media programs by elevating media, insight, audience, and content capabilities. The result? Powerful outcomes built on innovation and a new standard of digital excellence.

LET’S TALK IRIS

Set the foundation before any work begins. Align on objectives, scope, stakeholders, and success criteria to ensure every effort starts with clarity and purpose.

Output: A clear, unified brief and project setup that guides all subsequent work.

Build a complete picture of your business, audience, and competitive landscape. Combine data, research, and historical context to uncover the insights that shape smarter strategy.

Output: Research-backed understanding of the client’s business, audience, and market context—ready for media and strategy planning.

Turn insight into action with a strategic, cross-channel approach. Define budgets, select the right mix of tactics, and align media investments to audience needs and business goals.

Output: A finalized, data-driven media plan connected to budget, channels, and audience strategy.

Develop and refine creative tailored to each audience and channel. Ensure every asset is aligned with strategy, formatted correctly, and built to perform across touchpoints.

Output: Approved, properly formatted creative assets ready for trafficking and delivery.

Launch with precision. Execute campaigns, traffic assets, and ensure everything runs smoothly across platforms with full visibility and control.

Output: Campaigns live and traceable across all systems with full data capture for optimization.

Drive continuous improvement through measurement, testing, and AI-driven insights. Refine performance in real time and feed learnings back into future strategy.

Output: A continuous learning and optimization loop that feeds back into planning and understanding.

Unleash the power of GMI

Our approach to generative marketing intelligence combines multiple LLMs to analyze and interpret market data. As a result, we have a unique ability to tap into deeper insights and create highly customized strategies brimming with new ideas, compelling content, and baked-in campaign refinement.

The DAC difference

IRIS blends subject matter expertise with precise execution and the refinement of generative AI to develop and deploy tailored creative for each audience, each media channel, and each critical moment for your brand. IRIS empowers brands with unmatched efficiency by amplifying the best of innovation at DAC to keep you moving forward.

COMPLEMENTARY OFFERINGS

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Amplify your reach with media-forward campaigns. 
Engage your audiences with local-forward strategies.
Make data-forward decisions for measurable results. 
Drive outcomes with a performance-forward mindset. 
Get ahead with AI-forward innovations.   
Elevate your appeal with brand-forward solutions.

Let’s move forward