Programmatic and display media

From the top of the funnel down to local interactions, take your brand’s reach to the next level with our integrated, AI-enhanced programmatic and display media solutions.

LET’S TALK PROGRAMMATIC

Move your media forward with an award-winning agency

Forrester Wave

DAC is cited for our unique offering for multi-location brands.

Globee Awards

Female-Led Department of the Year for Jenna Watson, DAC’s SVP of Media.

Search Engine Land Awards

Best Local Search Marketing Initiative – PPC with our client The Fresh Market.

Capture attention in all the right ways

By combining deep insights, precise targeting, and powerful creative—as well as the latest advances in machine learning—we deliver the right message to the right audience at the right time, moving your brand forward in the eyes of those that matter most: your customers.

LET’S TALK PROGRAMMATIC

Through our exclusive brand lens framework, we dive deep into audience behaviors and demographics to deliver your ads to precisely the right people. This audience-first approach not only increases relevance but also drives higher engagement by focusing on those most likely to interact with your brand.

Generic ads just don’t cut it anymore. That’s why we delve into demographic and psychographic data to tailor ad experiences to each audience on each platform, fine-tuning your brand’s message to enhance user engagement, build stronger brand connections, and—ultimately—drive bigger business outcomes.

Efficiency and precision are crucial in programmatic advertising, so we leverage real-time bidding (RTB) to ensure ads appear in front of the most relevant audiences at the optimal moment, optimizing budgets and seizing every opportunity to maximize ROI. Sometimes, though, efficiency is not the only goal for programmatic. In these cases, programmatic is also leveraged to secure premium placements with private marketplace (PMP), preferred deals, and programmatic guaranteed placements.

Our multidisciplinary teams know exactly how to deliver consistent media strategies across all platforms. By integrating campaigns and sharing insights, we create unified brand experiences that amplify impact, drive results, and ensure that every ad dollar is spent effectively.

Brand reputation is everything, and ensuring your ads appear in safe, trusted environments is paramount. Our approach involves stringent protocols protect your brand from appearing alongside inappropriate content or falling prey to ad fraud.

Do more with your data

Programmatic campaigns generate tons of performance data. Don’t let it go to waste—transform it into a priceless resource that can be used across your business with IRIS, our fully integrated marketing platform.

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Proprietary tech built for powerful outcomes

Orchestrate cohesive search strategies to dominate across paid, organic, and local.

Take control of your media with audience-first insights, planning, activation, and reporting.

Supercharge AI productivity by streamlining interactions and maximizing efficiency.

Streamline analytics and reporting, enhancing decision-making across marketing channels.

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Supercharge your media

Our programmatic campaigns are business-driving, budget-maximizing machines. But we can achieve even more when we combine programmatic and display with related tactics, empowering teams to share insights, address complex challenges, and reach bigger outcomes faster.

COMPLEMENTARY SERVICES

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Programmatic in action

How well do responsive display ads perform?

Responsive display ads (RDAs) leverage machine learning to optimize ad performance across the Google Display Network, often outperforming traditional display ads in reach and efficiency. Learn how to maximize their impact with creative best practices and real campaign insights.

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