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Study Results: Local Search Is Shifting Fast. Get Your Action Items. DAC’s Robert Cooney, VP of Client Strategy, and Kyle Harris, Director of Local Optimization, have conducted a custom study into the evolving SERP. This session will reveal how enterprise-to-local strategies can help you maintain strong visibility across hundreds of locations. Learn how you can: Optimize AI Overviews vs. Maps Packs: Pinpoint which queries trigger each and apply tactics to win visibility in both. Capture Multi-Generational Customers: Align content footprints to match how each age group searches for local brands. Prep For Agentic Search’s Arrival: Anticipate what’s next and put a readiness plan in place now. AI-powered experiences and the influence of social proof are changing how consumers discover, evaluate, and choose brands. Register now for the most up-to-date insights on how to protect and grow multi-location visibility in the age of AI search. Can’t make it live? Register anyway, and we’ll send you the full recording.

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