Dan is an experienced associate SEO Director who joined DAC in April 2022. Motivated by the dynamic and ever-evolving nature of SEO challenges, which drives him to learn and adapt continually, Dan enjoys the data-driven aspect of SEO and appreciates how it allows him to guide specific decisions. He likes working collaboratively with multiple teams, including developers, content creators, and paid media experts to achieve a common goal. Dan holds a Bachelor of Science in Meteorology from Northern Illinois University, where he originally had the intention of becoming a weatherman, until he developed a strong passion for data and science. He started his career in website management and SEO back in 2008 and has worked in various organizations since then that allowed him to spread his wings as an expert in SEO.