DAC White Papers

Retail is in the middle of a structural reset. Customers don’t move neatly from awareness to consideration to purchase. They discover online, browse in-store, buy across multiple channels, and expect brands to meet them with relevance and consistency at every step. Brands that continue to optimize for yesterday’s metrics will get left behind. This playbook reveals the four shifts separating leaders from laggards and how they’re helping retailers unlock demand, grow loyalty, and turn content into commerce. Stay one step ahead DAC’s white papers don’t simply echo the things you already know. They’re authored by some of the brightest minds in marketing, who distill their unique perspectives and experiences into actionable insights to help you stay one step ahead in a rapidly changing world.