
- Local Search
The impact
Fit4Less is all about fun, friendly, judgement-free fitness—but we approached this challenge in the same way an athlete might train for the Olympics. We did our homework, worked diligently, optimised our technique on the fly, and—most importantly—exceeded our ambitions.
71%
increase in campaign clicks YoY
80%
increase in campaign-generated sales YoY
80%
increase in campaign-generated revenue YoY
With an expanding footprint and an ultra-efficient, low-cost business model, Fit4Less needed a localised marketing strategy that would not only support their individual locations across Canada, but also achieve ambitious branding, awareness, and retention goals on a national scale.
In 2017 and 2018, we completely reworked the Fit4Less approach to localised online marketing.
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