SEO success looks different now: How to adapt your SEO strategy for AI-driven search

Jenna Watson has worked in media agencies since the wild west days of digital, when “strategy” meant making it up as you went, best practices were invented on the fly, and none of it would pass muster today. Starting as an email marketer (yes, the spammy kind), she moved through paid search, account management, and media strategy, and never looked back. Now DAC’s SVP of Media, Jenna drives the agency’s media direction and ensures the team’s work is as innovative as it is effective. An Iowa native, Jenna traded cornfields for city skylines, making a stop in Seattle before settling in Chicago for 25 years. These days, she’s taken her adventures international and now calls London home. Over her career, Jenna has shaped media approaches for top brands across nearly every industry vertical. At DAC, she is accountable for the full media discipline, charting the course, raising the bar, shaping the future, and making sure the work delivers results that matter.