WEBINAR

Don’t Go Chasing AI Yet: A Framework for Prioritising SEO vs. AI Search

Watch the webinar to learn a practical decision framework to help you prioritise based on your business model, product complexity, and customer journey, so you can invest with confidence instead of chasing trends.

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Presenter

Orli Millstein

Director, Content Strategy

watch on-demand

Presenter

Orli Millstein

Director, Content Strategy

Presenter

Alex Hernandez

Associate Director, SEO

Webinar details

Everyone’s scrambling to “optimise for AI.” But what should actually take priority for your brand, classic SEO, AI search optimisation, or the right mix of both?

In this session, Alex Hernandez (Associate Director, SEO) and Orli Millstein (Director, Content Strategy) share a practical decision framework to help you prioritise based on your business model, product complexity, and customer journey, so you can invest with confidence instead of chasing trends.

You’ll learn:

The diagnostic questions to ask before investing in AI visibility
The signals that influence AI-generated answers (and how to spot gaps faster)
A content readiness audit model to assess whether your site and messaging can support AI visibility

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Get to know the experts

Presenter

Orli Millstein

Director, Content Strategy

Orli leads our global Content Strategy practice. Joining the DAC team in 2018, she brings 10+ years of experience building data-informed B2C and B2B content strategies that solve complex problems for her clients. She has enjoyed working on projects that span across diverse industries, including tech, retail, financial planning, restaurants & QSR, manufacturing, and more. With an educational background in fine arts and a lifelong penchant for creating order from chaos, Orli quickly fell in love with content strategy; the perfect blend of art and science. Orli enjoys exploring and writing about the dynamic content strategy landscape, trends in the space, the impact of emerging technologies, and how thoughtful content experiences can inform consumer behavior.

Presenter

Alex Hernandez

Associate Director, SEO

Alex Hernandez is an experienced Associate Director at DAC. With a strong foundation in SEO and content strategy, he helps brands enhance visibility, build authority, and create meaningful connections with their audiences. Combining analytical precision with strategic insight, Alex leads initiatives that strengthen online performance and drive measurable growth. His expertise spans technical SEO, content architecture, keyword strategy, and data-driven optimization — always focused on delivering results that align with business goals.

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