Photos and videos play a crucial role in making your Google Business Profile (GBP) stand out in local search results. Visual content immediately captures the attention of potential customers, effectively showcasing your business offerings, atmosphere, and unique qualities.

According to a study by Google and Ipsos, listings enhanced with high-quality visual content achieve significant improvements in user engagement:

• 90% more likely to attract visits from users browsing online.
• 42% more likely to receive direct requests for directions.
• 35% more likely to generate clicks through to the business website.

These numbers illustrate the direct impact visual content has on consumer behaviour, emphasising that visual appeal is just as important as textual accuracy in local listings.

Consistently updating your GBP with fresh, professional-quality photos and videos keeps your listing relevant and visually appealing, increasing the likelihood that users will engage with your business.

What You Can Do:

• Regularly add high-quality, relevant photos through TransparenSEE, ensuring visuals accurately reflect your business offerings and ambience.
• For businesses managing multiple locations, streamline your visual content updates by leveraging bulk photo uploads. Contact your DAC Account Team to efficiently handle bulk uploads and ensure consistency across all listings.

By prioritising compelling visual content on your GBP, your business can effectively drive more visibility, traffic, and customer interactions in local search results.